For female non-football fans, the Super Bowl is generally an excuse to eat lots of guacamole, drink lots of beer, and pretend to root for whatever team everyone else likes, all at the price of having to sit through the seemingly endless parade of uncomfortably sexual advertisements during commercial breaks. If this applies to you, know that you're not alone, because the interviewees of BuzzFeed's "Women Review Sexy Football Commercials" understand everything you've ever felt while being forced to watch Paris Hilton writhe around on a car as you sit in a room full of friends and family.
The video asked women who don't normally keep up with football to review advertisements from past years. They also had to guess what product the commercial was for, because one of the Super Bowl's many baffling traditions is its abundance of companies using tall, thin white women taking their clothes off and cooing at the camera to sell things. The focus is so intent on the skin being revealed that the vast majority of the time, the women in the video had absolutely no idea what was being advertised. To give you an idea, the guesses for Kim Kardashian's Skechers commercial ranged from body oil to an escort service. "Skechers is upping their sexy game," remarks one interviewee. "That one's not quite as problematic [as others]," says another. "But it's still problematic." Yes. Yes, it is.
BuzzFeed hits the nail on the head with Fiat's "Seduction" commercial, in which a woman randomly starts making out with a man ogling her on the street, after which she turns into a car. Oy vey."This is every nerdy man's wet dream," exclaims one of the interviewees. Let's be real here: doesn't that describe every Super Bowl commercial in existence?
The same woman sums up all our feelings near the end of the video. "I feel like I should be more offended than I am," she says, "but that's because I've become used to these kinds of ads." We're all used to them by now, but that doesn't mean they're not sexist and objectifying. At least we have endless chips and salsa to distract ourselves.
Check out the video below: