The pocket-sized line comes with reasonable price tags, too. Most of its products cost $10-22, and you can purchase a full set of makeup for a mere $75 (a super low cost when considering the average amount of money spent on each of the essentials in your cosmetics bag). As Fashionista notes, Stowaway follows the e-commerce business models of other startups like Warby Parker and Everlane, which cuts out the “middle man” and enables customers to purchase their products at lower price point -- a win/win for everyone involved.
The brand’s one immediate shortcoming is its slim selection of palettes. With only four options available for foundation and powder, Stowaway is likely to alienate a significant number of women. The company is still in its infancy, however, and will presumably expand its line after its initial launch. (Keep in mind here there’s only three shades of lipstick currently available on its website.)