Not everyone is a huge fan of being the center of attention, but even the most hermit-y of hermits can't deny that forming a lasting impression has its uses. Whether you're trying to impress your boss or just make sure your favorite barista calls you after you finally give him your number (get it, girl), the Harvard Business Review's list of seven ways to get someone's attention will undoubtedly come in handy sooner or later.
Considering it's published in the Harvard Business Review, chances are that author Ben Parr, whose new book Captivology: The Science Of Capturing Someone's Attention came out this week, intended his tips to be used in the name of... well, business. But why limit yourself to just getting the attention of everyone at work? (As if you haven't already impressed them all already.) The psychology behind Ben Parr's advice could be applied to pretty much any area of your life, and if you're anything like me, the area of your life that's in the direst need of advice is definitely dating. Girls might not be the definitive voice of a generation that it hopes to be, but in my opinion they have the whole "painful awkwardness that is dating in your twenties" thing down, because oh boy does it get cringeworthy sometimes.
So next time you're going on a date and already agonizing about how you're going to keep his or her attention (the attention you DESERVE, dammit) for more than 10 minutes at a time in a world of endless potential right-swipes, take a deep breath and maybe give these tips a try.
Various other studies, dating all the way back to the 1960s, have found that colors affect how you're perceived. Specifically, study after study has found that red is associated with power and sexual attraction. If it's not your color, don't feel like you have to run out and buy a scarlet dress this very minute, but it can't hurt to wear one if you already own it.
There is one exception: bronies. Nobody needs to pretend to be interested in a grown man's obsession with My Little Pony unless you're into it too.
It's solid advice for dating as well; tempting as it may be to try and impress your date, try not to give away all your best stories on the first date. If you maintain a little mystery, they won't be able to stop thinking about you until you finish that story about the time you tried to keep your friend from hooking up with someone dressed as Ronald McDonald on the ill-fated Halloween of 2013. (Did she hook up with him anyway? You'll never know.)
Images: Caroline Wurtzel/Bustle; Giphy (3)