Kim Kardashian's BFF Jonathan Cheban So Desperate for Fame, He's Going on 'Millionaire Matchmaker'

You know, I almost feel bad for this guy — then I remember what a little insect he is and how his presence in any given Keeping Up With the Kardashians episode ruins my day, and all of my sympathy goes away. According to The Daily Mail, Kim Kardashian's BFF Jonathan Cheban is so desperate for fame that he's set to appear on Bravo's Millionaire Matchmaker next season "looking for love" — which is just a PR-way of saying that he's breaking away from his normal routine of tailing Kim everywhere she goes so he can snag a few minutes of spotlight for himself. Kim's probably too busy designing clothes for North West made of hundred dollar bills to notice his absence, anyway.

Unfortunately, Cheban doesn't appear in the new promo for Season 7 — perhaps Bravo was worried he'd scare potential viewers off? — but it's certain that he'll be in the new season, along with The Voice's Katrina Parker, and Real Housewives of New Jersey's Rosie Pierri.

For what it's worth, though, you can check out the promo below — complete with a glimpse of Parker, and matchmaker Patti Stanger's new staff, following the exit of longtime employees Destin Pfaff and Rachel Federoff.

If she doesn't yell at Jonathan, this was all for nothing.