Fashion meets chocolate in BCBG’s collaboration with MAGNUM Belgian Chocolate Ice Cream, and fashionistas everywhere have died and gone to choco-heaven. The BCBG for MAGNUM Belgian Chocolate Wrap will be available as a gift in select stores this summer, giving us all the opportunity to wear our devotion to the sweet stuff around our necks.
Who hasn’t seen the MAGNUM Ice Cream commercials featuring the ever-gorgeous Rachel Bilson hopping over cars stuck in traffic, only to reach the MAGNUM ice cream truck so its hottie driver can provide her with the passionate, eyes-closed-it's-so-intense bite of a delectably chilled Belgian Chocolate on a stick? This fabulous collaboration is offering you the chance to have that exhilarating first-bite experience over your shoulders.
Okay, I know that sounds weird, but follow me on this one. You’re minding your business one day when suddenly you catch a chill. You reach over for your ever-so-sleek chocolate scarf and are suddenly goose-bump free, feeling the warmth of suede and silk against your skin, breathing in the sweet aroma of rich, Belgian chocolate. If that doesn’t sound choco-tastic to you, then I don't know what does. Yes, this is a scarf that both looks and smells like chocolate. Dreams really do come true, people.
Lubov Azria, chief creative officer of BCBG, notes:
The design of the wrap was inspired by the smooth feel of chocolate and the visual of a melting MAGNUM Double Caramel Ice Cream bar. But to find a way to incorporate the aroma as well means the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap has taken fashion beyond the realm of the visual and tactile, giving everyone a new and innovative way to experience fashion as a true feast of the senses.
As I sit back and imagine how fabulous it would be to have one of these delicious scarves around my shoulders, I can't help but wonder what this first installment will do for the future of fashion collaborations that will stimulate my senses (and make for a very impressive wardrobe at the same time). Here are my dream fashion-meets-food partnerships.
1. Tom's Sneakers x Dole Bananas
Talk about stepping on a banana peel!
2. Forever 21 Crop Tops x Tasty Cloud Cotton Candy
For some reason, when I think of Forever 21 I think of bright colors, a lot of lace, and floral prints. I guarantee a line of pastel crop tops that smelt like cotton candy would sell fast.
3. Victoria's Secret x Reese's Peanut Butter "Cups"
Pun fully intended here. A Victoria's Secret bra with cups smelling like Reese's Peanut Butter would be a delight — for us wearing and for those enjoying the lingerie in other ways (wink, wink).
4. Burberry Coats x Hershey's Hot Chocolate
My dream splurge is a Burberry winter coat, and for the material to smell like Hershey's hot chocolate in the middle of a frigid season would be well worth the hundreds of dollars I'd be spending.
5. Urban Outfitters Blouses x Starbucks Coffee
When I think Urban Outfitters, I think hipste, and when I think hipster, I think coffee. If you could slip into a blouse that smells like a fresh cup of Starbucks every morning, waking up on the wrong side of the bed would be a thing of the past. Bring on my caramel mocha scented crew neck.
6. Nike Tanks x Gatorade
After a hard workout, your tank top may or may not smell like a pond of sweat. Gatorade already has recovery protein bars and drinks. How about recovering our clothes from the dreaded gym stank, eh Gatorade?
7. American Eagle Jean Shorts x Khors Ice Cream
Nothing says summer like jean shorts and an orange Khors Ice Cream cone along the Jersey shore.
Images: BCBGMAXAZRIA for MAGNUM Belgian Chocolate(2), Getty Images(7)