Brownie Batter Oreos Are Going To Be A Thing, But Why Are We So Obsessed With "Unbaked Goods?"

I feel like every day we find out about a new Oreo flavor, so it's perhaps unsurprising that another one has just dropped into our laps: Brownie Batter Oreos are the next new thing, proving our love affair with S'mores Oreos could only last so long. These latest offerings look like they're going to consist of the standard chocolate cookie filled with an extra chocolate-y creme... but you know what? Maybe I'm on my own with this but I'm not particularly excited for the most recent addition to the Oreo family. I mean, it sounds OK to me; it's just not ground breaking like these (sadly fake) babies. And it's not that I don't see where they're going with this — it's just that I don't totally get the whole raw cookie dough/cake batter obsession.

This isn't Oreo's first foray into what I'm going to call "unbaked good"-flavored cookies; back in 2014 Nabisco released a cookie dough flavored Oreo. Nabisco seems to be responding for the general demand from consumers for cookies that taste like, well, uncooked cookies. This phenomenon is evident in other places too, like in Ben and Jerry's commitment to cookie dough and brownie batter-laden ice cream flavors, such as the cult favorite, "Half Baked."

For the curious, here's what the packaging for Brownie Batter Oreos looks like:

But what is it about doughs and batters that we find so appealing? My best guess is that we enjoy the sensation of eating something we perceive to be illicit or dangerous, even if that flavor is faked. We were all told growing up not to lick the spoon when making cookies because raw eggs and flour both come with the risk of salmonella, but that just made us want to lick it more. Even though we know that "brownie batter Oreo creme" has no raw eggs in it, we can't shake the sensation that we're sticking it to the proverbial man by eating it.


Look, at the end of the day, I would eat these if they were sitting in front of me because they're food and I'm me... but I may not go out of my way to by them. Honestly, I would much rather just eat a brownie than a cookie that's mean to taste like an uncooked brownie.


Images: Giphy (2)