Kate & Oliver Hudson's Activewear Line Fabletics And Menswear Line FL2 Are Coming To A Store Near You
We all know Kate Hudson has some pretty enviable style on the red carpet, but now the actress has expanded her fashion expertise to a line of sportswear for men, as well! Though Hudson's women's activewear line co-founded with brother Oliver, Fabletics, was launched in 2013, her menswear line FL2 will make its debut, hitting brick and mortar stores for the first time ever this year.
Fabletics has had a successful two years with online retailer JustFab. In fact, it's been the fastest growing brand for the subscription model site. Both Hudsons hope that Fabletics' unprecedented success will help encourage the initial growth of menswear line FL2, which launched just this month. While it might sound like the best part of this performance apparel brand is the two stunning siblings who serve as its spokespeople, the real winning factor is that every single item is remarkably affordable, while still being tough and durable, with each piece priced well below $100.
Fabletics has done so well, the brand is even planning on launching six stores across America this year. Fabletics stores are scheduled to open in Columbia, Maryland; Bridgewater, New Jersey; Cincinnati; Newark, Delaware; St. Louis, and Los Angeles and will also sell FL2 alongside their women's wear mainstay. Brand ambassador Oliver Hudson told WWD, "I want it to be a real lifestyle brand. I want it to feel accessible and relatable." Considering his sister is one of the most likable and relatable actresses of the Hollywood bunch, that shouldn't be too difficult a feat to accomplish.