According to a new survey by Ashley Madison, the dating site for people with a penchant to cheat, Father's Day can be a confusing time — but also a time when people sign up for cheating sites. After polling over 100,000 of its female members regarding the paternity of their children, what they found is that 14.6 percent of those polled weren’t totally positive of who the father of at least one of their children is, making these men nothing but “duped fathers” thanks to these “two-timing moms,” to use some of colorful language that’s in Ashley Madison's press release.
The survey also uncovered that 8.6 percent of women were married to men whom they knew were not the father of their child, 6.2 percent get financial support on the sly from the actual father of their child, and of these women having their doubts, 56.4 percent of them admitted the child whose paternity was most questionable was their youngest. Boredom, man…what a bitch.
Noel Biderman, CEO and founder of Ashley Madison, isn’t all that surprised by these numbers, as he shouldn’t be, because he obviously saw a space in the market for this type of dating, and he made his move. And, with 36 million members in 46 countries, that wasn’t exactly a bad idea on his part.
But huge numbers and paternity inquiries aside, the big question when it comes to Ashley Madison and sites like it, is when are people most likely to sign up for memberships? Well, without further ado, here are the four most popular times of the year.
1. The December Holidays
Oh, of course! With Christmas and New Year’s just around the corner, who wouldn’t want to cheat on their partner? I know when December rolls around, all I have on my mind is cheating, too! (Cheating on pizza with everything else.)
According to the dating app Clover, December is THE month when they see membership go through the roof for cheaters. Data taken from 150,000 of its users found that there’s a 300 percent increase in new members, who are already in relationships, during this particular month. The same study also found that a third of those people are women and those who make less than $60,000 are more likely to cheat, in case you wanted more details on these "two-timers."
2. Day After Mother’s Day
Last Year Ashley Madison saw, and you might want to sit down for this one, almost a 500 percent jump in new memberships the day after Mother’s Day. A percentage that has been on the rise since 2010.
As Biderman explained in a press release regarding the numbers, he feels that Mother’s Day is the day that women look at their life and if they feel under-appreciated for all their hard work, they think about cheating. I’d suggest trying to communicate and resolve these feelings first, but what do I know?! I’m just the woman who thinks about cheating on pizza all December long.
3. Day After Father's Day
Because of course! If there's such a big chance that your kid isn't yours, you might as well sign up to cheat, right?
According to Ashley Madison, the day after Father's Day has a huge surge in new memberships for them, and this year they expect to see a 375 percent increase on Monday, June 22... You know, when these men should be focusing on their jobs.
4. Day After New Year's Eve
Another big day for cheaters to sign up to, well, cheat is the first work day after New Year's. On this particular day back in 2012, Ashley Madison saw a 413 percent spike in sign-ups when it gained 9,857 new members on that one day. I guess starting off the New Year with new action is just how some people roll.