Rihanna's Latest Puma Campaign Came Out Today, And You're Going To Want A Pair Of New Shoes After Seeing It

Barbadian pop star Rihanna poses for pictures on the red carpet upon arrival to attend the British Fashion Awards 2014 in London on December 1, 2014. AFP PHOTO/JUSTIN TALLIS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images)
Source: JUSTIN TALLIS/AFP/Getty Images

Bad Gal RiRi is at it again! Last month, Puma shared Rihanna's first sporty-yet-sexy ad (she was recently tapped as the brand’s newest creative director), and now, she’s giving fans a sneak peek into the shoot with another sultry black-and-white ad on Instagram. Today, Rihanna shared her latest Puma ad in another Instagram, this one captioned "Proud to be on the team!!!"

The star, who's known for her outrageous style, was named Puma creative director and brand ambassador in April. She's designing a line of shoes for the brand, and Footwear News reports Rihanna shared a sneak peek of her collection on Instagram with the caption "pRHIview ..." earlier today, but the picture has since been taken down. The pale pink platform tennis shoes are a mix of quirky and sporty, and the singer has been spotted wearing them all over town.

While we're anxiously awaiting news of Rihanna's new collection, her latest ad will satisfy sporty fans for now. The singer is decked in head-to-toe Puma gear, but the real focus of the ad is the Pulse XT training shoes she's wearing. Rihanna's black-on-black pair manages to look sporty and chic at the same time. Check out the Instagram and other cute colors the shoes come in below. 

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Rihanna's black pair of training shoes is super cute, even more so in the close up picture below. Puma offers the style in 11 colors, so there's one for every personality. One pair combines pastel pink and green for a preppy yet sporty look, and another combines black, white and highlighter yellow for a bolder look. 


Rihanna first promoted the shoes in an ad Puma posted on Instagram in April, where the singer strikes a pose and shows off her toned abs in a crop top and graphic printed leggings. 

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Outside of her professional ads, the singer has been sporting Puma gear on her personal Instagram as well. In April, she posted Instagram photos of herself in an oversized Puma jersey on a boat trip, including photos of her with a giant fish captioned "meet my catch of the day mr. mahi."

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The singer clearly loves her Puma gear, so we can't wait to see what she'll bring to the table in the future as creative director of the brand. 

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