This “Matcha Milk” Setting Powder Is Some Kind Of Sorcery

For years, baking was the makeup step you never skipped. Thanks to the YouTube tutorial heyday, everyone was caking on loose powder, setting a five-minute timer, and hoping to look Facetuned IRL. And it worked... until it didn’t. Flashback Mary horror stories aside, everyone still wants the blur — just with a more velvety, skin-like finish.

I’ve never fully broken up with powder — my oily T-zone won’t allow it — but I’ve definitely redefined the relationship. These days, it’s more strategically placed: a light press around the nose, a quick set under the eyes, a touch on center of the forehead. Enough to keep things in check, but not enough to flatten everything out.

But if I’m already using less powder, why not make it do more? My skin gets a little pink around my forehead and nose, so the idea of color correction built into a step I’m not skipping anyway makes sense. That’s exactly why, when Huda Beauty dropped its new Matcha Milk Easy Bake, I had to find out if a green setting powder was an innovative creation — or just a cute gimmick?

Fast Facts

• Price: $39
• Best for: Neutralizing redness and mattifying oily areas
• Rating: 5/5
• What I like: It blurs and brightens without leaving a green cast

Huda Beauty’s Matcha Milk Easy Bake

When brand founder Huda Kattan first teased a new Easy Bake shade, it wasn’t just this one. She played with blueberry muffin and red velvet versions on social media, but according to the brand, the most requested shade ended up being matcha — which isn’t necessarily surprising. As color theory has moved out of pro makeup artist territory and onto TikTok feeds, casual beauty lovers feel comfortable reaching for green to cancel out redness.

Formula-wise, nothing’s been touched. It features the same ingredients that made Easy Bake a cult-fave in the first place: rice starch to absorb excess oil, micronized pigments so you can build without caking, and vitamin E for a little hydration.

The shade, of course, is where things get interesting. In the packaging, it looks mint green — classic color-corrector territory — but it’s actually a two-in-one situation. A soft pink “Cherry Blossom” core is encapsulated inside the “Matcha Milk” outer shell, so once you press your puff into the powder, the two mix together. That’s why you can still use it on places without redness and it doesn’t pull green: the outer layer helps even out your skin tone, while the pink pigment brightens everything up.

My Review

When I first saw the powder in the packaging, was I a little scared I was going to end up looking like Elphaba? Absolutely. Color-correcting is usually one of the first steps — after skin prep, before concealer, and very much not at the end of your routine. So putting a mint green product on top of a full face felt wrong, but I committed. (Partly out of curiosity, partly because I had enough time to redo my makeup if I really needed to. Spoiler: I didn’t.)

There’s always a little redness peeking underneath the concealer between my eyebrows and around my nose, so I was curious if this product could actually do anything about it. To really test it, I also went heavy with my blush and brought it way too close to my under-eyes to see if the powder would tone it down — and it succeeded. It diffused the pigment, which, for me, was almost more useful than traditional redness correction. If you’re prone to blush blindness, no judgment — this works like insurance, so you don’t have to redo your entire base.

Also, I fully get why people are so loyal to Easy Bake. Six hours later, it didn’t separate on my forehead where oils usually prevail over any attempt to mattify, and the redness didn’t peek back through either. Everything just looked more even and bright, especially under my eyes. And everyone I told was genuinely shocked when I said I used a green powder to get there — which confirmed I wasn’t, in fact, greening out.

The Verdict

Huda Beauty’s Matcha Milk powder is changing the color-correction game. No layering, no strange undertones, no learning curve — it does what your setting powder already does, but with more payoff. If redness is something you fight (or if you’ve ever gone a little too far with blush), the results speak for themselves. If not, you’ll still appreciate the formula on its own because it’s just that good.

Bottom line: A green powder sounds gimmicky, but done right, it’s saving you an extra step.