Joey Essex's Net Worth Is Not What You Expect

The TOWIE star has enjoyed a very lucrative career.

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Joey Essex Net Worth: The 'TOWIE' & 'All Star Shore' Star Is Worth More Than You Think
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When it comes to reality television, Joey Essex has done it all. Over the past decade, the loveable TV personality has appeared on MTV’s Celebrity Ex On The Beach, Channel 4’s The Jump, ITV’s Splash!, Celebrity SAS: Who Dares Wins, I’m a Celebrity Get Me Out of Here!, and, the show that jump-started his career, The Only Way is Essex. Now, Essex is set to appear in the Paramount+ original series All Star Shore alongside some of the biggest names from reality television. These countless TV gigs have likely earned the former TOWIE star a lot of dough over the years. But, what is Joey Essex’s net worth, exactly?

3 Ways Joey Essex Makes His Millions

1. Reality TV

As mentioned, Essex has likely earned most of his income through the many reality TV shows he has signed up for over the years. In addition to the aforementioned shows he has previously appeared on, Essex has also competed on the BBC’s Celebrity Masterchef, and was reportedly paid £211,000 to appear on the Australian version of I’m a Celebrity Get Me Out of Here! back in 2021, The Sun claims.

2. Original Products

Cashing in on his reality TV fame, Essex has released several original products since bursting onto the scene as a TOWIE favourite. These include his Joey Essex D’Reem Hair line, his multiple fragrances, his 2014 autobiography Being Reem, and his very own clothing line, per Entertainment Daily.

3. Advertising Deals

The reality star has also landed some lucrative advertising deals throughout his career, including with McDonald’s, Jaffa Cakes, Volvic, Batchelor’s Cup-a-Soup, and the mobile phone network Three.

What Is Joey Essex’s Net Worth?


Well, brace yourself. Essex is worth an estimated £8.1 million ($10 million) as of 2022 - more than his former The Only Way is Essex co-stars, Mark Wright and Gemma Collins, who are reportedly worth an estimated £4 million each.

As mentioned, Essex’s latest TV venture arrives in the form of Paramount +’s All Star Shore. The brand new series will see 14 reality stars from around the globe jet off on an “epic vacation” to Spain where they will reside together in “the ultimate shore house.”

Joining Essex in the cast of All Star Shore are Jersey Shore veteran Angelina Pivarnick, Geordie Shore’s Bethan Kershaw, Chloe Ferry, and James Tindale, Bachelor in Paradise star Blake Horstmann, Love is Blind’s Giannina Gibelli, Love Island’s Johnny Middlebrooks and Trina Njoroge, Acapulco Shore stars Karime Pindter and Luis “Potro” Caballero, The Circle Brazil’s Marina Gregory, Rio Shore’s Ricardo Salusse, and RuPaul’s Drag Race star Vanessa "Vanjie" Mateo.

All Star Shore begins on Paramount+ on June 26.

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