11 Amazon Prime Day 2018 Deals That Are Perfect Excuses To "Treat Yo Self"

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Big savings are almost upon us. Black Friday and Cyber Monday have made room for another annual day of deals: Amazon Prime Day (also known as the avid online shopper's Olympics). This year, Amazon Prime Day begins at 12 p.m. PT/3 p.m. ET on Monday, July 16 — and you can expect to find discounts in just about every category, from Whole Foods items to electronics. Get comfortable and have your wish list within arms' reach because Amazon has announced that 2018 Prime Day will last a whopping 36 hours. I can't think of a better way to make a typical Monday afternoon go from drab to magical. Products that many of us having been long saving up for could see huge price cuts on Amazon Prime Day, as well as essentials you didn't even know that you needed — it's basically Christmas in July.

There may never be a better time to truly treat yourself. Need home décor for your back-to-school apartment? Check. New bathing suits for your trip next week or cozy, affordable sweaters for fall? Check. An Alexa or that tablet you've been wanting forever? Check, check, check. If you need help making the most of your Amazon Prime Day, here's a taste of some highly-anticipated product deals — hey, you deserve it.