11 Amazon Prime Day 2018 Deals That Are Perfect Excuses To "Treat Yo Self"

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Big savings are almost upon us. Black Friday and Cyber Monday have made room for another annual day of deals: Amazon Prime Day (also known as the avid online shopper's Olympics). This year, Amazon Prime Day begins at 12 p.m. PT/3 p.m. ET on Monday, July 16 — and you can expect to find discounts in just about every category, from Whole Foods items to electronics. Get comfortable and have your wish list within arms' reach because Amazon has announced that 2018 Prime Day will last a whopping 36 hours. I can't think of a better way to make a typical Monday afternoon go from drab to magical. Products that many of us having been long saving up for could see huge price cuts on Amazon Prime Day, as well as essentials you didn't even know that you needed — it's basically Christmas in July.

There may never be a better time to truly treat yourself. Need home décor for your back-to-school apartment? Check. New bathing suits for your trip next week or cozy, affordable sweaters for fall? Check. An Alexa or that tablet you've been wanting forever? Check, check, check. If you need help making the most of your Amazon Prime Day, here's a taste of some highly-anticipated product deals — hey, you deserve it.

1. The All-New Echo Show

2. Ultimate Ears WONDERBOOM Waterproof Portable Bluetooth Speaker

3. NECTAR Queen Mattress + 2 Free Pillows

4. $10 Amazon Credit When You Spend $10 At Whole Foods -- And More In Store Deals

5. Four Months of Amazon Music For Only $1

6. Up To 40 Percent Off Women's Fashion From Amazon Brands

7. Save Big On Wireless Chargers

8. Big Sale On Certified Refurbished Fire HD 10 Tablet

10. Deals on AmazonFresh Colombia Ground Coffee

11. Three Month Audible Subscription For $4.95