Amazon Prime Day Will Be Longer Than Ever This Year — & Deals Start Now

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A holiday is upon us, my fellow Amazon Prime shoppers. The online retailer just announced its plans for its annual mega sale, and (as expected) you're going to want to partake. But just how long is Amazon Prime Day? We'll you're in luck, because this year it's longer than ever.

In an exciting July 3 press release, Amazon confirmed the official date for Prime Day 2018, letting consumers know it's set to kickoff on Monday, July 16 at 12 p.m. PT/3 p.m. ET and will last a full 36 hours. Though Amazon kept most of the specific upcoming deals under wraps, they did announce that there will be 50 percent more spotlight deals and the best deals yet on Alexa-enabled devices. Also new this year, Amazon announced a slew of product launches from an array of popular brands including an exclusive edition of the cult-favorite Moto G6 amongst other items. Even Whole Foods Market is even getting in on the Prime Day celebration this year with discounts on select items throughout the store.

Here's where I should mention that, as its name suggests, Prime Day is exclusive to Amazon Prime members.

Not a Prime Member? Sign up here for a free 30-day trial, plus you'll get access to all of today's deals.

However, it's totally worth joining for reasons beyond gaining access to huge savings during what's commonly referred to as a Black Friday in July (though that's a seriously sweet perk, to be honest). Members enjoy things like free shipping and streaming on Amazon Video, which is home to Amazon's Emmy-award-winning originals (cough Mozart in the Jungle cough), and so much more. It's well worth the $119 annual fee that kicks in after the 30-day trial.

This is the fourth Prime Day since it began back in 2015 as celebration of Amazon's then-20-year anniversary. And though it experienced a few hiccups like super quick sell-outs in the beginning, the digital retailer has continued to raise the bar each year.

To recap, last year's deals consisted of weird but genius products like the best travel tripods, stuff for pets, and even major beauty sales. And the discounts were deep, with savings of over 50 percent on high-ticket items like the 23andME DNA Kit and Instant Pot.

If, like me, you're basically wishing Prime Day were happening at this moment, then you're in luck, because Amazon has dropped a few deals early this year so you can start shopping right now — but, again, these deals are for Prime Members only.

Save $100 On The Echo Show

A part of the Alexa family of products, the Echo Show is a hands-free virtual assistant that — in addition to all the standard voice and audio features that come with an Echo product — allows you to make video calls, watch video content, check security cameras, and more.

Save 28 Percent On Luxe Egyptian Cotton Sheets

This highly-rated sheet set has a thread count of 400 and comes with fitted sheet, a flat sheet, and two pillow cases.

(Save 25 percent on furniture and decor as part of early Prime Day deals.)

20 Percent Off This Chic AF Lamp

This marble and brass lamp is 16 inches high and pretty damn elegant for only $36!

Fluffy Down Pillow For More Than 50 Percent Off

With 75 percent white duck down fill, these soft pillows are light and malleable and it features a shred-resistant cotton shell to keep the feathers from poking out.

Get 30 Percent Off This Nourishing Night Cream

This night cream is packed with plant stem cells, copper and amino acids, hyaluronic acid, silicium, and gluco-E to hydrate skin and help reenergize skin cells.

Save Nearly 60 Percent On A 65-Piece Set Of Flatware

This elegant, stainless steel flatware set serves 12 people and includes dinner knives, dinner and salad forks, dinner spoons, and teaspoons. It also includes a five-piece serving set: a slotted serving spoon, serving spoon, serving fork, sugar spoon, and butter knife.

(Get 20 percent off AmazonBasics all day long.)

67 Percent Off A Breathable Blanket That's The Perfect Weight For Every Season

This cotton coverlet is the perfect weight and knit for use in every season. It was made in Portugal, is a gorgeous dusty blue (although it comes in other colors, too) and at $21 is a total steal!

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