The millennial beauty consumer is armed with knowledge, a bit of healthy skepticism, and an eye for innovative trends. Thanks to countless beauty vloggers who provide priceless tutorials, a never-ending onslaught of products, and a thirst for new ideas, it seems as if it's millennial beauty trends dominating the market nowadays. With so many products vying for attention, millennials can curate a highly personal arsenal of quality goodies that range from lip jellies to peel-off lip tint. But it's not just about bold looks, it's also about quality and convenience.
Sure, millennials love trendy brows that are always selfie-ready, but their beauty habits extend beyond groomed, bold eyebrows. The more inventive the product seems, the more likely it is to end up in the capable hands of the millennial shopper. These are beauty-obsessed folks who have never met a glitter product they didn't love and can brainstorm 50 ways to use it in hair, on eyes, across lips, as a highlighter, and yes, even on eyebrows — because when it comes to "beauty rules" millennials threw out the book.
Whether your interest is out of sheer curiosity or your itching to get in on the action, this round-up has the most innovative beauty products trending with millennials.
1. A Silicone Makeup Blender For Perfectly Blended Foundation
There's never an excuse to blend your foundation with your fingers when innovative tools like this silicone makeup sponge exist. It works the same as a makeup sponge, but is easier to clean and soaks up much less product. Add the smallest drop of foundation and you'll be amazed at how this applicator delivers smooth, even coverage that resembles airbrushed makeup.
2. Flower-Filled Jelly Lip Gloss That Changes Color
So much to coo over, so little time — but let's start with the fact that these jelly lip gloss lipsticks change color in different temperatures so that one shade looks completely different on you than it does on your best friend. Oh, and they contain dried flowers making them ultra Instagram-worthy —and they are moisturizing and provide a subtle stain for days when you want to be low key. This more affordable option is a dupe for the Kalilijumei lipsticks, which were the pioneers behind this awesome idea.
3. Try A Face Mask Made From Bee Venom
There's so many face masks out there, and millennials are scooping them all up fast. From sheet masks to bubble masks, made from things like charcoal and snail secretions, hardly any ingredient surprises anymore. But what about a bee venom face mask? Bee venom is said to energize the skin, and the honey smoothes and keeps things feeling soft. No bees are hurt in the making of this New Zealand skin cream, as they've found a way to extract it without hurting the bees! And of course, skip this one f you're allergic to bee stings. One reviewer raves, "I use Wild Ferns everyday, and everyone has commented on how beautiful my skin looks!Don't think twice, if you're not allergic to Bee's you must add this to your daily routine, you won't regret it!"
4. Tattoo Your Eyebrows With No Needles
Eyebrows are kind of a big deal with millennials — literally. Big, bushy eyebrows a la Cara Delevingne have been on trend for years. And now, finally, there's a way for those of us who weren't naturally gifted with thick brows to get in on the game. This brow gel goes on as a liquid, then dries and peels off to leave a long-lasting (but easily erasable) eyebrow — or at least the illusion of an eyebrow.
5. A Lip Stain That You Peel Off Like Glue
This Korean lip tint tattoo comes with six colors that range from scarlet to bubblegum pink and are incredibly fun. To use, simply apply a shade, leave it on for about five minutes while you put on the rest of your makeup, and then have a ball peeling it off to reveal a pretty lip stain that lasts all day.
6. An Eye Gloss That Feels Like A Powder
Lids that appear glossy and wet are the current trend-du-jour, but try getting that look with actual lip gloss and you'll turn your eyes into a sticky mess. butter LONDON Glazen Eye Gloss has a pudding-like texture and dries like an eyeshadow powder, but looks like a shimmery gloss. It comes in four amazing shades: Bronzed, Frosted, Oil Slick, and Spark.
7. An Eyelash And Brow Enhancing Serum
Millennials aren't content just adding mascara to lashes and calling it a day. They want to see real change and science-based studies like the ones behind New York Biology Eyelash Growth Serum, which can show a 25 percent increase in the thickness and length of eyelashes after two weeks. Reviewers who weighed in rave about the changes they've noticed — and you can use it to pump up brows, too. This one is cruelty free and alcohol free as well!
8. This Multichrome Nail Polish Shifts Colors In The Light
With so much amazing nail polish and nail art out there, you need to really think outside the box to be unique. With this innovative multichrome nail polish, you can change the color of the polish by shifting angles or stepping into light or shadow! This polish will go from a beautiful royal blue, to a purple, and everything in between. Reviewers love it for it's magical qualities and that it lasts a long time without chipping!
9. The Bronzer That's Not Actually A Bronzer
Millennials' contributions to the beauty industry aren't just glitter-this and and rainbow-that, they've also changed the game on skin care. This hyper health-conscious generation has figured out how to infuse pretty much everything with SPF, including this bronzer — which in full disclosure isn't even really a bronzer. It's a brightening serum infused with Vitamin C Ester to give you a warm glow while diffusing sun damage.
10. A Sherbert For Your Face
Millennials are hip to the skin benefits of the Korean double cleansing method, which involves cleaning the skin first with an oil balm like Banila Clean It Zero Sherbet Cleanser to remove stubborn makeup, and then washing a second time with a water-based cleanser to deep clean. This popular sherbet cleanser contains papaya extract to effectively remove makeup and is amazing on all skin types.
11. A Makeup Cloth That Cleans Your Face With Just Water
This magical microfiber cloth is supposed to remove makeup without the use of any cleansers. No face wash, no oils, no creams—just water. It's got no chemicals, it's safe for sensitive skin, and it can last up to 1,000 washes! This 2 pack comes with some hair ties as well, and one reviewer raves, "This wash cloth really works like magic. I purposely applied more than usual makeup to really get a sense of how well it works. It completely removed my eye makeup, foundation, concealer, blush etc."
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