15 Genius Beauty Picks That’ll Go Viral In 2017

While many can agree that 2016 completely sucked, it didn't for the beauty world. In fact, it created some of the most awesome, quickly adopted beauty products that I've seen in a while. And believe me when I say that it's only going to get better. Take a look at these cool beauty products and trends likely to be big 2017.

After all, 2016 was the year of the beauty products. Indie beauty brands took center stage, thanks to their impressive marketing skills on Instagram, people went crazy for Kylie's coveted lip kits, and Too Faced proved that you can create high-quality and gimmicky beauty products (lookin' at you Sweet Peach). Not to mention, makeup took a bold turn. Holographic highlighters and intense lip colors slayed on social feeds, inspiring beauty lovers to amp up their styles.

This year, I predict that the beauty trends of 2017 are going one step forward. Think: bright color mascara, more holographic and chrome looks, unicorn-inspired makeup, plus other beauty products made from unlikely ingredients (gold infused lip balm, anyone?). Plus, people might take a natural approach, using products made of more natural ingredients. Take a look at what is going to be making waves in the upcoming year.

An Eye Palette With A Built-In Brush Cleaner

Vera Mona Lotus Palette, $30, Amazon

Those days of of having to use a million brushes for your makeup are long gone. This Vera Mona Lotus Palette has a black strip on top that's used for cleaning off excess shadow residue from your brush. Beauty blogger Tati raved about that feature in a recent video, and I have a feeling that once beauty brands recognize how convenient it is, they'll offer if in palettes in the following year.

A Lipstick Made From Unicorn Tears

Too Faced La Creme Lipstick in Unicorn Tears, $46, Amazon

Well, not really, but if unicorns were real, I bet their tears will closely resemble Too Faced's cult-favorite lipstick. Many beauty lovers have seen makeup inspired by unicorns all over the Internet, and it's only going to get bigger next year. So add this sparkly blueish-lavender lipstick to your shopping list.

A Makeup Sponge That Resembles A Bra Insert

Silicon Makeup Sponge, $14, Amazon

No, these aren't the chicken cutlets you wore with your prom dress, this is actually a makeup sponge. YouTubers like Nikkie Tutorials gave in to the "Boobie Blender challenge," and found that it can actually work as well as a makeup sponge. Jeffree Starr likes it because it's more sanitary and doesn't absorb as much product as a typical makeup brush or sponge.

Eye Masks Infused With Retinol

Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask, $65, Shiseido

Retinol creams are great for a plentitude of reasons, but up until now, using it for under eye areas was a no-no. These Shiseido eye masks are changing the game with their retinol formula, perfect for targeting issues like sun damage. Allure did some additional investigating reporting to confirm that they're indeed safe.

A Cool Holographic Palette

Kat Von D Alchemist Holographic Palette, $32, Sephora

Holographic makeup had a moment in 2016, but this innovative Kat Von D transformative palette proves it's not going anywhere. Featuring four prismatic shades made from refractive pearls, these powers can be used for eyes, lips, or as a highlighter to give your look more dimension.

Liquid Eye Shadow

stila Magnificent Metals Glitter & Glow Liquid Eyeshadow, $24, Sephora

These stila liquid eyeshadows were introduced this month, and already people are obsessed. Long-wearing, easy to apply, and available in eight sparkly shades, it's a must-have for holiday makeup and for the new year as metallic and glitter are becoming on trend.

Pretty Makeup Brushes

Sephora Set In Stone Brush Set, $85, Sephora

Your palettes aren't the only beauty products that should be Instagram-worthy. In 2017, it'll be all about the makeup brushes like this gorgeous six-piece set from Sephora. Finally, makeup brushes no longer have to look so boring.

Glitter Pigments

Sigma Beauty Loose Shimmer, $12, Nordstrom

By now, you've probably seen the glitter challenge all over YouTube, where people cover their faces with sparkly pigments. While not everyone will be on board with this look, you can still rock the glitter trend in a more subtle manner. These loose shimmers from Sigma Beauty allow you to apply glitter anywhere you want from your eyes to your lips and sparingly on your face.

Color-Changing Chrome Polish

Shade Shifter Multi-chrome Nail Polish, $9, Amazon

Chrome nail polish has been spotted all over Instagram, and I doubt it's going to go away so soon. I mean, who can resist these bold color-changing shades?

Color Mascara

She Makeup Cosmetics Professional Color Mascara Set, $12, Amazon

Makeup is getting bolder in 2017 — I'm talking about bright colors that will appear just about anywhere in your face. Get on board with the trend with this colorful mascara set including purple, green, and blue shades.

Gold Infused Makeup

Tatcha Gold Camellia Nourishing Lip Balm, $36, Sephora

Two things I've noticed while binge-watching beauty vloggers: Tatcha and gold-infused products (but mostly gold-infused products). It turns out, they have a space in your beauty routine like this Tatcha Gold Camellia Lip Balm. Here, the gold acts to give your pout a tiny shimmer while hydrating your lips during the cold weather.

Metallic Lips

Lancôme Le Metallique Metallic Lip Lacquer, $22, Sephora

Metallic lips are all the rage now, and getting even bigger in 2017. You can thank Kylie Jenner for getting people all worked out over them! If you still can't snag a lip kit, here's another option. Lancôme's lipsticks give you a multi-dimensional shine and a bold look, plus have a smooth creamy formula that will hydrate your lips.

Gimmicky But Awesome Products

Cailyn Cocoon Lip Stain, $24, Amazon

Bubbly face masks, beauty products with quirky packaging, gimmicky beauty products have been a thing this year and will be in 2017. Take this this Cailyn Cocoon Lip Stain that peels off after applying, leaving you with a natural rosey pout. It's long lasting, too — this beauty editor at SELF took it to the test.

Charcoal-Infused Skincare

Dr. Jart+ Pore Minimalist Black Charcoal Sheet Mask, $35, Sephora

Charcoal has been around as a prime skin care ingredient for a while, but as more consumers are becoming conscious about what they use, it's getting popular. DIY charcoal masks are a hit on Pinterest, but if that's not your thing, this sheet mask will do the trick, working to flush out toxins on your face and shrink the appearance of pores.

Korean Beauty Products

Elizavecca Milky Piggy Carbonated Bubble Clay Mask, $11, Amazon

More than ever, beauty buffs have been looking to Korea for their groundbreaking skin care formulas and cute packaging, giving these products a place to stay in beauty routines. Take this clay mask that bubbles upon application to unclog pores and banish dead skin cells.

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