On August 8th, Ken Norton, a partner at Google Ventures, tweeted a joke about nuclear winter (ha ha, it's funny because in this current political climate, nuclear winter is a distinct possibility) with the punchline, "Hold my avocado," a millennial twist on the popular "Hold my beer" joke. The phrase quickly went viral, and the next day, TIME hailed it as "the viral catchphrase millennials have been looking for." But millennials, it turns out, are not in the market for a "viral catchphrase." The tweet and subsequent article have drawn enormous amounts of salt from those who have had it with the reductive millennial jokes.
Many of us are still nursing an avocado-related rage-hangover from earlier this summer, when Australian millionaire Tim Gurner suggested that millennials can't afford down payments on homes because we spend so much money on avocado toasts, despite the pesky "facts" that show we have the greatest increase in our savings rate compared to every other generation.
Part of what is so tiresome about the various "millennials looove avocados!" jokes isn't just that they're unoriginal (they are) and lazy (they are), it's that they continue to portray millennials as an entitled and self-centered generation more concerned with building its personal brand than engaging with the world around us. And sure, some of us are. But we are also the largest, most educated, and most diverse generation in American history, and we've been saddled with a mountain of social, political, and environmental miscalculations from our parents and grandparents.
So, no. Millennials aren't looking for a new viral catchphrase, but thanks anyway. Here is Norton's original tweet:
Millennial: your generation got houses and jobs— Ken Norton (@kennethn) August 8, 2017
Boomer: yes but we lived with constant fear of nuclear winter
Millennial: hold my avocado
And here are some of the saltiest tweets from our much-maligned generation.
Some people seemed to like it?
"Hold my avocado" is gonna be the revolution's rallying cry.— Koba🇸🇾🇰🇵Respectr (@SonMcGillicuddy) August 10, 2017
nah, no one’s saying hold my avocado man— Greg Howard (@greghoward88) August 10, 2017
Have you ever said "hold my avocado"?— Bobby Blanchard (@bobbycblanchard) August 10, 2017
Some questioned the state of modern journalism...
Time: "Hold my avocado... the catchphrase Millennials have been looking for."— Chris (@MixingChris) August 10, 2017
Millennials: "Oh, that magazine from the dentist in the 90s."
And lots of people joked about Millennials' supposed overspending on our favorite fruit...
hold my avocado toast, i'm going to pay my mortgage— Lars Gotrich 🍷🌊 (@totalvibration) August 10, 2017
Some had practical concerns...
I wouldn't trust anyone to hold my avocado. Genuinely.— Gemma Thomas (@gemma_thomas7) August 10, 2017
While others worried about a '21 Jump Street'-style infiltration...
Anyone who says "hold my avocado" is 100% a cop— Jeph Tutorials (@seeitseeit) August 10, 2017
"Say fellow Mille-nnial, please "hold my avocado" while I attempt this excellent skateboarding maneuver"— Julius Ceejer (@C33J_) August 10, 2017
Some got pretty real...
Some were angry...
God forbid if anyone says "hold my avocado" to me.— Tony DeFranco (@TonyDeFranco) August 10, 2017
And others were just in it for the jokes...
Even the tweet's original author is over it
Best part about my tweet is that it pissed off Boomers, Gen Xers, and Millennials equally.— Ken Norton (@kennethn) August 9, 2017