Korean beauty has been popular in the West for quite some time now, so at this point, whether you're a relative skin-care novice or you're a devoted member of Reddit's r/AsianBeauty community, you probably already know about the most popular Korean beauty products, like AmorePacific's cushion compact and Son & Park's Beauty Water. That said, there are still tons of little-known Korean beauty products out there waiting to be discovered. And on this list, ahead, you'll find 23 of the very best — according to Amazon reviewers, Redditors, and K-beauty authorities like Soko Glam and Peach & Lily.
From K-beauty standbys like Neogen and TONYMOLY to brands that have managed to fly relatively under the radar, these 23 products represent exactly what makes Korean beauty so great. Combining innovative ingredients and cutting-edge technologies with clever delivery systems and adorably designed packaging, the products on this list are not only incredibly effective, but also fun to use (think "milkshake" makeup removers, velvet sheet masks, and jumbo-sized cotton swabs soaked in an exfoliating essence). To shop all of these Korean skin care innovations, scroll on — and if you still can't get enough, you can find 43 more fascinating Korean beauty products, here.