Life
40 New Cult-Favorites On Amazon Quickly Climbing Up The Best-Seller Charts
Cult favorites are — for lack of a less-redundant term — my favorites. Most of my beauty purchases are informed by Reddit boards, I was all over the return of Szechuan sauce, and I'm still obsessing over Disney's 1992 musical, Newsies. Needless to say, it's not a surprise that I love cult-favorite products on Amazon that actually live up to the hype. In fact, I'm usually powerless against their appeal.
Why do I let complete strangers dictate the fate of my paychecks? I'm guessing it's because, when it comes to trending Amazon products, the hype is usually well-deserved. Amazon has some of the most vocal and active users of any retail site in existence. On most websites, you'll typically find a few — maybe a dozen — ratings. On Amazon, it's not uncommon to find thousands, and if you're willing to deep-dive into these buyer-created comments, you can find out pretty much anything you need to know about a particular product.
So if you're looking for a few new and life-changing purchases that people are dying to get their hands on, these 41 picks are a good place to start. They're currently climbing up the best-sellers charts, all because they actually work, and bonus: they have hundreds (if not thousands) of real reviewer ratings to back them up.
1. These Stainless Steel Straws, So You Don't Have To Choose Between The Environment And Drinking Comfortably
YIHONG Stainless Steel Straws, $6 (8 Pack), Amazon
Ever since major cities started proposing bans on straws, eco-friendly and reusable options have been skyrocketing in sales. YIHONG stainless steel straws are made from — you guessed it — stainless steel, so they're durable, easy to clean, and free from toxins. This set comes with four bendy and four straight shapes, and even comes with two thin brushes so you can clean the insides more thoroughly.
2. These Reusable Mesh Bags That Are Surprisingly Durable And Versatile
purifyou Premium Reusable Mesh Produce Bags, $15 (Set of 9), Amazon
Another win for the environment, these purifyou reusable produce bags are made from a double-stitched mesh and can safely support up to 11 pounds each. They have color-coded tags and drawstrings to keep everything contained and organized. Plus, they're great for more than just produce and vegetables — you can also use them for washing delicates, storing toys, transporting beach essentials, and packing for vacation.
3. This Oil Works Wonders When It Comes To Nourishing Skin And Hair
Acure The Essentials Marula Oil, $12, Amazon
Because it's made with pure, cold-pressed Marula oil, Acure The Essentials is rich in proteins and fatty acids while remaining non-greasy and easily absorbed. As a result, it's a great oil for your face, body, and hair. It can transform dry skin, lessen the appearance of scars, and help smooth frizz and split ends. Reviewers are absolutely obsessing over it, saying things like, "My skin's never been so clear," and "it leaves my hair soft and looking healthy."
4. An Eight-In-One Facial Pack That Reviewers Are Calling "A Miracle"
Skin1004 Zombie Pack, $18, Amazon
The Skin1004 Zombie Pack is an eight-in-one facial that works in only 15 minutes. It can tighten skin, clear breakouts, minimize the appearance of pores, improve texture, exfoliate, hydrate, balance pH levels, and brighten. The secret ingredient is albumin — a protein found in egg-whites — but it also has things like lavender oil, aloe vera, and sea buckthorn extract. "I own a salon and have worked in them for 19 years and never in my life have I used or seen something so amazing," says one reviewer who calls this "a miracle."
5. A Genius Appliance For Hot, Crispy Food Without The Splattering Oil
Cozyna Air Fryer, $110, Amazon
Even though it's called the Cozyna Air Fryer, this unique appliance does so much more than just fry. It can also grill, bake, and roast, and it does all of the aforementioned using only a tablespoon of oil. Now you can make hot, crispy fries, chicken fingers, meatballs, and wings right at home — but the included cookbooks also teach you how to make main dishes, desserts, and sides, too. Because it can hold 5.5 liters, this one makes it easy to cook for the whole family.
6. This Glass Water Bottle That's Free From All The Common Toxins
Ello Syndicate Glass Water Bottle, $11, Amazon
BPA is just one of the few toxins lurking in plastic water bottles, but with the Ello Syndicate, you don't have to worry about any of them. That's because the inside is made entirely from glass, which won't impact the taste or health of your water. It's protected with a rubber exterior that also doubles as a comfort grip, and it comes with a flip lid that prevents spills and makes it easy to sip from. This one's available in 14 different colors, too.
7. A Dry Brush That Has A 4.8-Star Rating — And The Freebies Are A Nice Perk, Too
Vitality Four-In-One Dry Brush Exfoliation Kit, $23, Amazon
Looking to get into dry-brushing? This Vitality exfoliation kit comes with everything you need to rejuvenate your skin, get your lymph moving, and promote elasticity and growth. It has a lotus wood and boar bristle brush with a removable handle, so you can get hard-to-reach places — or use it in the palm of your hand. Bonus: it even comes with exfoliating gloves, a konjac sponge, and a pumice stone, all to remove dead skin from pretty much everywhere. No wonder it has a 4.8-star rating and over 1,000 reviews.
8. A K-Beauty Favorite That Tints Your Brows So They Look Fuller And More Defined
Etude House Tint My Brows Gel, $9, Amazon
A cult-favorite among fans of Korean beauty products, this Etude House tint fills in sparse eyebrows and keeps them colored for way longer than your average gel. Simply paint it in your desired shape, let it dry, and peel it off for brows that look full and defined without any extra makeup. This one is a neutral brown color that looks great with dark hair or light.
9. This Mini Portable Humidifier Will Help You Gear Up For Winter
JZK Mini Portable Personal Cool Mist Air Humidifier, $15, Amazon
Winter is on its way, which usually means dry hair, flaky skin, and nasal issues. Good thing there's the JZK mini humidifier, which is small enough to go everywhere you go — and can be powered with an adapter plug or a USB. This tiny unit fits in the palm of your hand, but can provide a soothing, cool mist of humidity for up to eight hours. It even has a built-in night light and is available in five bright colors.
10. A Natural Deodorant That Has Nearly 1,000 Reviews Because It Actually Works
Sam’s Natural Deodorant Stick, $10, Amazon
It doesn't have any aluminum, parabens, or phthalates, but according to reviewers, Sam’s Natural Deodorant stick is still "the best deodorant there is" because it "actually works." This fully-natural formula is also vegan and uses ingredients like baking soda, coconut oil, arrowroot, and real essential oils. As a result, it effectively keeps you dry, fresh, and clean without any of the harmful chemicals. It's also available in 16 different scents, but this cedar one is made with real evergreen trees.
11. These Colorful Silicone Cupcake Liners That You Can Reuse Over And Over Again
AmazonBasics Reusable Silicone Baking Cups, $6 (12 Pack), Amazon
Because they're colorful, eco-friendly, and oh-so-satisfying, these AmazonBasics silicone baking cups have quickly become a cult favorite. They're flexible and non-stick so you can effortlessly remove your cupcakes, muffins, or breakfast cups without any cooking spray whatsoever — plus they're heat-resistant up to 500 degrees, so they're safe in the freezer, microwave, dishwasher, and (of course) the oven.
12. A Quality Dermaroller That's Under $20 And Will Totally Refresh Your Skin
Sdara Skincare Microneedle Derma Roller, $18, Amazon
Microneedling is an interesting practice that actually causes tiny punctures in the surface of the skin. It's currently trending because it creates a rush of collagen that heals, plumps, and brightens your face. The Sdara Skincare microneedle derma roller has 0.25-millimeter titanium needles that can be sterilized after each use, and despite its high quality, it's under $20. Reviewers say it works wonders for acne scars, serum absorption, and a better complexion overall.
13. A Brilliant Gadget That Helps You Make Fresh Juice Without Any Of The Effort
Proctor Silex Alex's Lemonade Stand Citrus Juicer, $14, Amazon
If you love freshly-squeezed juice in the morning, the Proctor Silex Alex's Lemonade Stand juicer is an absolute must. It eliminates the labor of manual juicing and gets the most citrus from oranges, lemons, limes, and grapefruits without any effort. Just push the fruit down on one of the included reamers to cause the mechanism to spin. The juice is then collected in the removable pitcher, which you can take to the table for easy pouring — or store in the fridge for later use. It even has a pulp control dial.
14. These Silicone Baking Mats That Eliminate The Need For Greasing, Prying, And Scrubbing
AmazonBasics Silicone Baking Mat, $10 (2 Pack), Amazon
With these AmazonBasics baking mats, there's absolutely no need for sprays, parchment paper, greasing, or scrubbing. That's because they're made from a non-stick, food-safe silicone that's easy to clean and won't cling onto your food. They're also dishwasher-safe and come in multiple sizes and pack quantities.
15. This Grass-Fed Collagen Peptide Mix So You Can Nourish Your Hair, Nails, And Skin From The Inside
Sports Research Premium Collagen Peptides, $26, Amazon
Looking to nourish your skin, hair, bones, and nails from the inside? Sports Research premium peptides are filled with collagen from pasture-raised, grass-fed sources, and they're easily soluble in most liquids. Since they don't taste like anything, you can mix them in your tea, water, or coffee to get tons of nutrient-rich proteins throughout the day. According to reviewers, it's a number one bestseller for a reason: "I put it in my coffee every morning, never noticed an aftertaste and it dissolved easily. But let me tell you, I would straight up lick it off the floor even if it tasted like cat litter because my hair and nails are so glorious." As with any dietary change, check with your doctor first if this will work with you.
16. A DNA Test Is Affordable, Trusted, And Fast — If You're Curious About Your Ancestry
23andMe Ancestry DNA Test, $99, Amazon
Get a detailed breakdown of your DNA and find out exactly where your ancestors came from. The 23andMe ancestry DNA test only requires a saliva sample, and your results are ready in less than eight weeks without any additional lab fees. You can then discover your genetic composition from over 150 regions worldwide, and even connect with living relatives that share the same DNA.
17. The Genius Gooseneck Phone Mount That You Can Use Virtually Anywhere
B-Land Cell Phone Holder, $19, Amazon
Forget traditional mounts that are only suitable for one type of surface. The B-Land cell phone holder has a universal clamp that's compatible with most smartphone models, but its real selling point is the flexible gooseneck loop. This allows you to wrap it around your steering wheel, secure it under your mattress, prop it up on your desk or counter, or even mount it around your neck while you're watching videos in bed. According to people who have tried it firsthand, the possibilities are limitless.
18. These Laces That You Never Have To Tie — And They Provide A Custom Fit For Any Pair Of Shoes
Lock Laces, $10, Amazon
Never tie your shoes again thanks to Lock Laces. Even though they look like real fabric shoelaces, they're actually made from a stretchy elastic that conforms to your foot for a custom fit — and reduces pain with pressure-point compression. They're easy to install and even easier to loosen or tighten while putting on or removing your shoes. One size fits all, they're available in four colors, and they're even made with reflective striping to keep joggers and cyclists safe at night.
19. A Four-In-One Pocket Screwdriver That's Shaped Like A Pen, So It's Extremely Easy To Keep On-Hand
Bostitch Office Four-In-One Pocket Screwdriver, $9 (2 Pack), Amazon
It's always a solid idea to have a screwdriver nearby, and this Bostitch Office four-in-one tool makes it simple. It includes two double-ended bits that are magnetic and non-slip, so you can easily tackle everything from eyeglasses and electronics to toys and furniture in a pinch. Since it's shaped like a pen and fits in your pocket, reviewers say it's "very easy to carry around on a regular basis."
20. A Thickening And Regrowth Shampoo That Has Over 1,600 Reviews
Biotin Shampoo Hair Loss Formula, $13, Amazon
Hair regrowth products can definitely be hit or miss, but this Biotin shampoo formula is trending for a reason. In addition to cleansing the scalp of flakes and build-up, it uses ingredients like coconut oil, zinc, and B vitamins to promote circulation and encourage new growth. Reviewers report "thicker, fuller, better-looking hair within [weeks]," and also say that it's the "best volumizer and scalp stimulating shampoo [they] have tried in years."
21. The Soothing Cold Therapy Gel That Relieves Pain Anywhere On The Body
Biofreeze Pain Relief Gel, $11, Amazon
Because it contains 4 percent menthol as an active ingredient, Biofreeze pain relief gel can be used anywhere on the body to provide immediate relief with a calming, cooling sensation. It also has healthy moisturizing ingredients like aloe, green tea, and lemon balm, and reviewers absolutely love it because it "doesn't leave any horrible stains" or have an overwhelming smell. Most importantly, it works to lessen the symptoms of arthritis, muscle injuries, nerve pain, or overworked feet.
22. A Nylon And Rubber Brush That Has People Raving About Its Detangling Powers
Denman Cushion Brush, $11, Amazon
It may look pretty average, but the Denman cushion brush has a few key features that have caused reviewers to deem it the "magic brush." Its ultra-smooth nylon pins are anti-static and glide through hair for effortless detangling, and the natural rubber pad shapes and polishes while remaining durable for long-term use. According to buyers, it even helps to lessen fall-out and thinning: "My hair is super dense and curly, and no unnatural shedding occurs when using this brush."
23. If You're Looking For A Quality Exercise Ball, This One Can Support Over 2,000 Pounds
Live Infinitely Exercise Ball, $24, Amazon
Since it has the ability to support up to 2,200 pounds, this Live Infinitely exercise ball is easily one of the highest-quality models you can get. It's made with a professional-grade PVC material that skips the BPA and latex, and you can use it for pilates, yoga, Crossfit, or even improving posture while sitting at your desk. It's available in six colors, five sizes, and even comes with a free hand-pump.
24. A Convertible Fan With Two Bases So You Can Mount It Pretty Much Anywhere
Genesis Convertible Fan, $10, Amazon
For a versatile breeze wherever you are, the Genesis convertible fan is an awesome (and minor) investment. Unlike your average models, this one has two easy-to-switch bases — one that sits on flat surfaces like desks and bedside tables, and one that clamps onto anything up to 1.65 inches thick. Since it's small, study, and powerful, it's a great option for those with limited space. It even has two quiet fan speeds and three color options.
25. A Handheld Vac That Can Tackle Dirt, Pet Hair, And Even Liquid — And You're Not Limited By A Cord
HoLife Cordless Handheld Vacuum, $50, Amazon
There are several reasons why the HoLife cordless handheld vacuum is a best-seller. For one, it features quick-charge technology that offers up to 30 minutes of continuous use without any cords whatsoever. For another, it has three interchangeable nozzles that tackle crumbs, pet hair, dirt, and even liquids. Finally, it's easy to empty, lightweight to carry, and has a quiet yet powerful motor that provides "really good suction for floors and furniture."
26. The 13-Piece Stainless Steel Utensils Set That Fits Effortlessly On Your Counter
Stone Boomer Kitchen Gadgets Utensil Set, $40 (13 Pieces), Amazon
Maybe you just moved into a new place, or maybe you're looking to replace all your mismatched plastic utensils with something a little healthier. Either way, the 13-piece Stone Boomer kitchen gadget set is an awesome value. Everything is made with strong, restaurant-grade stainless steel, and they have tapered handles and a one-piece design for comfort and durability. Most importantly, they all fit in an upright stand and acrylic block to save room in your drawers and keep everything readily accessible on your counter.
27. A Trending Gadget That Lets You Make Your Own Snow Cones And Slushies
Hawaiian Shaved Ice Machine, $34, Amazon
Make snow cones, slushies, or margaritas with the Hawaiian shaved ice machine. This trending gadget has a sleek, clean design and the included turns ice molds into soft, fluffy snow that you can then flavor with sodas, juices, or syrups. It's easy to clean, use, and store thanks to its countertop design that disassembles in seconds. It also comes with two ice molds.
28. A Protective Sleeve That Balances Your Body Temperature In Any Season
SHINYMOD UV Protection Arm Sleeve, $10, Amazon
Even though it protects against sunburn, bug bites, and scratches, this SHINYMOD arm sleeve is surprisingly refreshing in the summer. It's made with a special fabric that wicks moisture and allows it to evaporate quickly, which keeps it cool to the touch while you're exercising or working outside. Believe it or not, it's suitable for the winter, too, as it pulls moisture away from the skin to keep you warm. You can wear it two ways, it has UV-B protection, and it's sold in multiple colors and sizes.
29. A Unique Balm That Heals Your Lips Overnight And Helps You Get To Sleep
HURRAW! Moon Lip Balm, $7, Amazon
All the ingredients in this HURRAW! Moon Lip balm are certified vegan, raw, and 100 percent natural. It has a thick, rich consistency that hydrates chapped lips and even lulls you to sleep thanks to its chamomile aromatherapy. Reviewers are obsessed with this brand, saying things like, "If you're lip balm obsessed like me and looking for the perfect overnight balm/treatment, you've found it!" You can also get it in 25 other flavors, including almond, Chai spice, and black cherry (which is tinted). This one even has chamomile in it to help lull you to sleep.
30. These Updated Ice Cube Trays That Won't Leak At Any Angle
Komax No-Spill Ice Cube Tray, $19 (Set of 4), Amazon
Maybe you're still making ice cubes the old-fashioned way, but that doesn't mean the process can't be improved. These Komax ice cube trays come with a silicone lid that seals the water in, so they won't spill from any angle. They also prevent freezer odors from tainting your cubes, and have contoured handles for easy carrying. Since they're durable and dishwasher-safe, they're simple to clean and great for coffee cubes, baby food puree, homemade butter, and juice.
31. These Ultra-Soft Charcoal Toothbrushes That Are Really Popular Right Now
Dental Expert Soft Charcoal Toothbrushes, $10 (5 Pack), Amazon
Reviewers say these Dental Expert charcoal toothbrushes are "perfect if you have sensitive gums." That's because the bristles are extremely long and soft to effectively clean around teeth without scratching up your mouth. They're also comfortable, sleek-looking, and work well alongside activated charcoal powders for whitening — plus, since they come five to a pack, they're really affordable.
32. A Gadget That You Just Press And Click To Relieve Itching And Swelling From Bug Bites In Seconds
Zap-It Click Mosquito Bite Relief, $11, Amazon
Provide instant relief from itchy mosquito and fly bites with Zap-It! This brilliant addition to your keychain soothes inflammation and stops itching in seconds. Just press the flat end to the bite and squeeze the button — it'll then deliver a totally safe electrical discharge that stops histamine release right away. "I can't even believe my luck at coming across this thing," one reviewer raves, and a single unit is good for 1,000 bites.
33. A Cult-Favorite Sunscreen That Goes On Matte For Use Under Makeup
Sun Bum Clear Zinc Oxide Sunscreen, $9, Amazon
People are obsessing over Sun Bum clear sunscreen for four reasons: it's hypoallergenic, it's reef-friendly, it's powerful, and it's not greasy like other sunscreens. The zinc oxide formula offers broad-spectrum UVA- and UVB-protection for up to 80 minutes in water, and since it dries clear and matte, it can even be applied directly under your makeup without leaving an oily residue.
34. These Elderberry Gummies That Have Been Called "The Best Immune Support Supplement, Ever"
Nature's Way Sambucus Elderberry Gummies, $12, Amazon
If you're one of those people who gets a scratchy throat and a runny nose every year, Nature's Way elderberry gummies are a great thing to have in your medicine cabinet. Made from European black elderberry extract, these gummies also offer vitamin C and zinc to create a triple-action immune blend. They're also tested to make sure they can be readily absorbed and used by the body, which is one of the many reasons why people are calling it "the best immune support supplement, ever." As always, please consult your doctor before starting a vitamin regimen.
35. A Gentle Shampoo That Doesn't Strip Hair — Instead, It Nourishes It
Pure Body Naturals Argan Oil Shampoo, $13, Amazon
"I think at last this is my Holy Grail!" one reviewer writes about Pure Body Naturals argan oil shampoo. That's because, instead of stripping hair of its natural oils, it removes residue, dirt, and build-up while retailing essential moisture. It doesn't have sulfates, parabens, or unnatural scents, and it's rich in vitamins from natural oils that keep your hair strong, hydrated, and well-nourished.
36. These Slim-Fitting Gel Caps Protect Damaged Toes Or Nails
ZenToes Toe Protector Caps, $10, Amazon
If you often get corns, blisters, or ingrown toenails, these ZenToes caps can be a life-saver for those days when you have to be on your feet. The slim but well-cushioned design slides right on to protect against bacteria, chafing, and bumps, and the medical-grade gel won't further irritate your skin. You can get them in one of two sizes, and since they effortlessly fit inside your shoes, reviewers say they won't leave home without them.
37. These Gel Packs Are Super Versatile To Soothe The Whole Body
Icewraps Gel Ice Packs, $13 (5 Pack), Amazon
The best part about these Icewraps ice packs is how versatile they are. They're basically small circles filled with gel, but they can be frozen or microwaved depending on your temperature-therapy needs. They're great for puffy eyes, injuries, headaches, period cramps, and sinus relief, and since they have a cloth backing on one side, they feel comfortable against your skin no matter where you choose to use them.
38. A Natural Foot And Shoe Powder That Prevents Smells For Up To Six Months
FOOT SENSE Natural Shoe And Foot Powder, $15, Amazon
Even though its ingredients are safe and non-toxic, FOOT SENSE shoe and foot powder kills bacteria and prevents odors for up to six months. It can be used in everyday shoes like flats, sneakers, and work boots, or it can help keep workout equipment like hockey gear or dance shoes smelling fresh long-term. People say it's well worth the purchase, especially after they tried every DIY solution imaginable and absolutely nothing worked this well.
39. A Two-Person Camping Hammock That's Both Reliable And Affordable
HONEST OUTFITTERS Camping Hammock, $20, Amazon
Whether it's for backyard comfort or hardcore hiking expeditions, people are loving this HONEST OUTFITTERS hammock. In addition to the affordability factor, it comes with everything you need to set it up in less than three minutes, including two straps and two solid steel carabiners. It can also support up to 500 pounds, fits two people simultaneously, and comes in multiple colors and sizes.
40. A Spot Concealer That Reviewers Write "You Need This If You Struggle With Acne At All," But It's Especially Effective For Cystic Acne
TreeActiv Cystic Acne Spot Treatment, $24, Amazon
All forms of breakouts can be annoying, but cystic acne is especially hard to tackle. According to reviewers, TreeActiv spot treatment might just be "a miracle product." Bentonite clay soaks up excess oil, pink grapefruit oil reduces inflammation and swelling, peppermint water serves as an antiseptic, and tea tree essential oil fights bacteria. The result? A gentle, skin-friendly mask that seriously improves your complexion.
Bustle may receive a portion of sales from products purchased from this article, which was created independently from Bustle's editorial and sales departments.This article reflects price at publication and may change.