Lush Is Raising Money For The Australia Bush Fires With An Appropriately Cute Soap

Frank Body

The recent wild fires over in Australia have devastated people's homes, and way of life, as well as had a catastrophic impact on wildlife, and they continue to burn. While it's easy to feel helpless in these scenarios, donating money to worthy causes for those who fight the fires and help to rescue animals can really help. Many beauty brands have jumped to action in order to help, donating money to charities and designing limited edition products which are made in order to raise money for specific causes over in Aus. Lush's new soap will raise money for bush fires, for example.

The brand has just announced they have launched a global limited edition All The Wild Things soap, and not only does it look cute (it's shaped like a koala), it is also raising money for a great cause. Net proceeds raised from the soap will form the Bush Animal Fund, from which grassroots organisations supporting wildlife welfare and habitat restoration can apply for grants.

"The Bush Animal Fund is a global initiative from which Lush aims to raise much needed funds for grassroots organisations who desperately need community support,” explained Peta Granger, Director of Lush Australia and New Zealand.

The soap itself is bright blue, and is a limited edition version of Lush's Outback Mate soap, which is made with eucalyptus oils and lemongrass. All The Wild Things costs a mere £5, so it really is worth picking one up to support a great cause.

Along with Lush, plenty of beauty brands are helping to raise money for the bush fires. Here are a selection:

The Body Shop

The Body Shop Australia pledged to donate $25,000 for the Australian Red Cross, and has also urged customers to help with direct donations to the Red Cross, as well as The Salvation Army, WIRES Wildlife Rescue, Country Fire Authority Victoria, NSW Rural Fire Service or Foodbank Australia.

Bondi Sands

Everyone's favourite Aussie tanning brand has also stepped up, pledging to donate an impressive $100,000 to The Salvation Army and Wires Wildlife Rescue Organisation. They have also created special, limited edition products such as their Reusable Ceramic Mug. All proceeds from the sale of these products will go to the Australian Red Cross.

Nude By Nature

Nude By Nature has donated a total of $20,000 to the Red Cross Disaster Relief & Recovery Fund and Wires Wildlife Rescue Organisation to aid bush fire efforts.

Frank Body

Australian brand Frank Body have promised to donate all proceeds from the sales of their A-Beauty Scrub to the WIRES Wildlife Rescue, CFA (Country Fire Authority), and NSW Rural Fire Service. The scrub is available to buy online now.


Natural brand Weleda Australia has pledged $10,000 to the Red Cross Australia Relief and Recovery Fund, Wires Wildlife Rescue and Wildlife Victoria. They also donated to the Port Macquarie Koala Hospital, and donated products to local fire stations, such as their Burns & Bites Cooling Gel and Skin Food.