A contemporary art gallery in Los Angeles is hoping to cash in on the public's fascination with O.J. Simpson — by opening a pop-up O.J. Simpson Museum. The exhibit at Coagula Curatorial Gallery in Los Angeles runs from Aug. 18 to Aug. 22. On its website, Coagula Curatorial Gallery describes it as "a pop-up museum dedicated to examining the legacy of the disgraced sports superstar." Simpson is expected to be let out on parole by October.
Curated by The O.J. Tour creator Adam Papagan, a self-described Simpson expert, the pop-up museum promises visitors "dozens of artifacts" dating back to 1995. That, of course, is when Simpson stood trial for the 1994 murders of his ex-wife, Nicole Brown Simpson, and her friend Ron Goldman.
Other displays within the pop-up museum will reportedly feature an unseen collection of bootleg Simpson trial T-shirts, an O.J. library, and various original artwork pieces inspired by the murder case. Also on display will be a 1994 Ford Bronco Papagan purchased with money he raised in a crowdfunding campaign. Although not the exact Ford Bronco Simpson drove in his now-infamous highway chase, the car is reportedly meant to offer visitors to The O.J. Simpson Museum a photo moment.
So far the media's coverage of The O.J. Museum has been like an interactive art exhibit that's happening in real time.— Adam Papagan (@adam_papagan) July 27, 2017
"The O.J. trial has been a lifelong obsession of mine," Pagagan said in a statement issued by Coagula Curatorial Gallery. "Everyone knows the media version, but The O.J. Museum is the vernacular of the people."
Coagula Curatorial gallerist Mat Gleason also admits to being a "total O.J. trial junkie back in the day." He claimed hosting the show was "a lifelong dream come true."
In interviews, Papagan has emphasized that his pop-up museum isn't about Simpson per se, but rather about "the phenomenon" that has become associated with him.
"It's dedicated to the pop culture phenomenon, and our culture's relationship with this [case] as an entity; as something that happened," Papagan told Mashable. "It was a historical event — something that we all lived through."
August 18-22 my gallery is hosting the OJ Museum... https://t.co/e8zJXycCOK— Mat Gleason (@CoagulaMagazine) July 26, 2017
He argued his collection of artifacts, which some might call "murderabilia," would give people "a more thorough understanding" of the frenzy that surrounded the 1995 Simpson murder trial in an interview with the Los Angeles Times.
While Papagan has also acknowledged the controversial nature of his pop-up museum, he appears confident that visitors will come. "I'm sure some people might think it's in poor taste," Papagan told CNN. "But for every one of those people, there's going to be 50 people taking selfies and making jokes about finding the real killer."
Admission to The O.J. Simpson Museum can be purchased for $5 at the door or for $4 online in advance.