Amber Rose's Reebok Collaboration Has A Secret Message
Celebrity sneaker collaborations are nothing new in 2017 — there's the Rihanna x Puma collab, Kanye West x Adidas, Kevin Hart x Nike, and the list goes on and on. But the Amber Rose x Reebok collaboration does have something new — a punchy statement emblazoned on the front.
Reading "Muva Fuka," Rose's Reeboks follow the classic Reebok Freestyle Hi silhouette, with a high top and two double straps. In a deep burgundy color, they're an edgy twist to your classic sneakers. Plus, you're giving the world one sassy message.
Why "Muva Fuka?" Well, "Muva" is actually Rose's nickname, and it's a slang term for "mother." Paired with "Fuka," well, you get the wordplay.
Rose first spilled details about a sneaker collaboration on Complex News' Everyday Struggle series, but kept the details extremely vague. But on Aug. 9, she finally showed off what she had been working on.
Rose posted a photo on Instagram of the Muva Fuka Reebok with the caption "I'm so happy to Announce that I have my own REEBOK coming soon!!! The Muva Fuka's are on the way! Thank you @greatdame12 and @reebokclassics 😍🙏🏽❤️."
Not only is the deep burgundy color gorgeous, but it looks like they've got some serious texture, too.
Even the shoe's packaging is pretty dope, too.
And judging by the comments on her post, her fans are really excited. One already requested a slide version of the shoe with a rose embroidered on it.
While there isn't a release date on these babies yet or a price tag, definitely stay tuned to see how you can get yourself a pair.
A closer look shows off the rose gold lettering that spells her secret little message. And with all-burgundy stitching and laces, they look pretty dope.
It's no surprise that Rose, a hustling business woman, was able to swing such a major collaboration. While she does have some merch of her own on sale on her website (right now, it's just her book, but an Amber Rose store is allegedly in the works), this is the first major collaboration she's had. And for her first one, it's a hell of a deal.
Could a full line be underway? Maybe a clothing line? Only time will tell, but this sneaker release is already gaining some steam.
Amber rose x Reebok sneaker collab 'MUVA FUKA' is sooooo sooo dope. Maaayne!!!— waleske (@wxleske) August 10, 2017
Agree 100 percent.
Congratulations AR! Reebok is coming up! You are unstoppable. Keep up that hustle woman! pic.twitter.com/2JmrInX02J— AnaBanana (@GreenBananas89) August 9, 2017
Hustling is right.
I gotta get these!— K e l l i. ♡ (@iamkellij) August 8, 2017
Get in line!
The name is everything and has me crying🤣🤣! Congratulations Muva.— BeautyDocLLC (@beautydocllc) August 8, 2017
It's definitely one-of-a-kind!
I can't wait to get a pair!!! I ❤️ you Amber 🌹— blindbutterfly (@blind_butterfly) August 8, 2017
While there hasn't been many details released just yet, hopefully, the wait won't be too long. The hype is real, and good luck to you if you're trying to grab a pair.