There are certain commandments that beauty lovers have subscribed to memory since buying their first makeup brush set. For example, you have to set your face with setting spray if you don't want your foundation to melt off by hour two; there's no such thing as "too much" highlighter; and color correctors are an under eye bag's best friend, among many others. But every so often someone comes along and shows us that these air-tight laws aren't as infallible as we thought they were, and that there's a better way to do things. That's what happened when one YouTube vlogger, Daisy Marquez, claimed setting your eyeshadow with powder might actually mess up your look, and not help it.
Whether you're a novice or have been putting on makeup since you were five, common knowledge claims that when putting on eyeshadow, you need to set your primer with translucent powder to avoid the dreaded crease and to nix oil. Much like how you want to set your under eye concealer right after you apply it to stop those under eye lines from forming, setting your eye primer helps create a smooth, longer-lasting base for your shadows. But, as Marquez proves, it also makes your eyeshadow colors a lot less vibrant.
In her video, Marquez creates the same color-packed eye look, but she sets her eye primer with powder on the left eye, and doesn't set it on her right eye. She then creates the same look on both sides of her face, showing how different the shades appear when a base of powder is involved. The results are undisputable.
You already see a major difference when Marquez goes in and starts brushing on her transition shade, aka the first step. On the left side she pats on a bright orange color on top of the translucent powder, and the hue comes off milky and light. Then on the right side, where there is only concealer, the color dabs on rich and pigmented, and is leaps and bounds brighter than the powdered side.
It packs on the color much more vibrantly, whereas on the left side she had to pack on the shadow and use way more product.
Look at that difference! Not only is the eye with translucent powder less pigmented, but Marquez also found that it was harder to blend. On the right side, where she only used concealer, she was able to pack on the color and blend it out almost instantly. Whereas on the left side, where she had her layer of translucent powder, she had to buff and buff to get her shades to blend, taking a lot longer to finish her eye look.
For the end result, she closed her eyes and let us see the side-by-side finished look. You could easily tell that the left side seemed more powdery and less vibrant when compared to the concealer-only right side.
If you have been struggling to make your colors pop or have been having a hard time blending, the culprit might be your setting powder! Try skipping that step and see what happens. However, Marquez does admit that if you have hooded eyelids or have a tendency to get oily lids, you might not be able to skip this step or else your colors will wipe off. But if you don't, the color payoff is worth experimenting without the powder.
Her followers were thankful for the hot tip, writing comments under the video like, "Thanks girl! I had no idea either! I always would set my eyelids lol much appreciation for this video Daisy," and "i tried this and it really does work! i think the translucent powder mixes with the shadow and makes it look more dull."
It's worth a shot. Here's to a way more vibrant eye in 2018!