Dose Of Color Is Officially Coming To Ulta Beauty's Website

Ulta Beauty has been stepping up their beauty game lately by adding tons of new beauty brands to their stores. In just the past month alone, the brand started selling MAC Cosmetics, OFRA, and even CoverFX. It looks like they're not stopping anytime soon, either. According to an Instagram announcement, Dose of Colors is coming to Ulta Beauty very soon, and fans are excited.

While all the brands that are popping up on and in stores are bound to bring happy customers, this might be the best addition yet. Up until now, there have been fairly limited options for shopping Dose of Colors online, not including the brand's website. Now you'll be able to snag their products while you shop for your other favorites. According to the post, Dose of Colors will be available on the Ulta Beauty website on June 4 beginning at 1:30 a.m. ET.

Although the post didn't say exactly which products will hit the site, the announcement photo shows a bunch of lipsticks. As you might already know, Dose of Colors offers everything from highlighters to eyeshadow palettes to brushes, so fingers crossed that you can shop them all via Ulta. Bustle reached out to the brand to get more information on the launch.

Although the post says that Dose of Colors will be available online, it doesn't mention if the brand will eventually be sold in stores as well. Either way, it's still exciting that you can stock up on the products at a major beauty retailer, but I will be keeping my fingers crossed that they hit brick-and-mortar as well — nothing is better than getting to test out the products before you buy.

Fans are pretty excited about the new Dose of Colors shopping spot. It clear to see that Ulta is on a roll with their partnerships, which means even more of a reason to shop. Here's what people have to say.

Heart emojis all day long.

Very* good night.


Rhetorical question, right?

You heard right!

Emoji on point.

All caps is definitely necessary.

Needless to say, the beauty world is pretty darn excited.