Fans Are Roasting Kylie Cosmetics On Twitter After Seeing The Inclusivity Of Fenty Beauty

Share
Ad failed to load

Fenty Beauty was the makeup launch heard around the world. Through the line, Rihanna took products that we all know and love, and made them accessible to just about everyone. The line's dedication to inclusivity is shown through the brand's whopping 40 shades of foundation and single universal gloss. The debut line seems to be going over well with everyone — and is even converting loyal Kylie Cosmetics fans.

After seeing just how inclusive Fenty Beauty is, makeup fans are starting to take a hard look at other brands, including Kylie Cosmetics. Just days after Fenty Beauty has hit the Sephora shelves, fans have taken to Twitter to call out Kylie's brand and its apparent exclusivity.

As Kylie Cosmetics fans have pointed out, there has been a lack of women of color included in promotional materials for the Kylie Cosmetics brand. Of course, that's with the exception of a Sept. 10 post on the brand's Instagram and Twitter — two days after the Fenty Beauty launch. As many people noticed, it was the first time Kylie Cosmetics featured a black model on social media since Aug. 6. It's also worth noting that it's the same model that the brand featured throughout the Birthday Collection promos, not a new model to the brand.

Ad failed to load

Bustle reached out to both Kylie Cosmetics and Fenty Beauty for comment.

From a social media standpoint, Rihanna doesn't technically have a different strategy for promoting her brand than Kylie Cosmetics. She's set up an Instagram page, posted teaser videos of her products, and featured models wearing her new releases. The big exception is the type of people she's featuring in her shoots.

You will see all types of beauty lovers on the Fenty Beauty page — even some that likely look like just like you. That's a huge testament to the products.

Ad failed to load

"In every product, I was like, 'There needs to be something for a dark skin girl. There needs to be something for a really pale girl. There's needs to be something for someone in-between'," Rihanna says in the Fenty Beauty Instagram video. "You want people to appreciate the products and not feel like, 'Oh, it's cute, but it only looks good on her.'"

Kylie Jenner, however, has never made those type of claims about her products — and people are starting to notice.

Ad failed to load

Fans are dragging the company for the sudden making a push to feature a model of color. Sprinkled in the replies to the Kylie Cosmetics tweet featuring a black model, makeup lovers are talking about how the brand has been "cancelled" and declaring Fenty Beauty the new standard.

If the GIFs are any hint, a lot of people — especially black women — will be walking away from the brand.

Ad failed to load

From now on, we will divide beauty releases in a pre- and post-Fenty Beauty world. Seriously. Yes, there have been inclusive indie brands to come onto the market dedicated to women of color. But there has never been a brand created by a black A-lister who specifically designed products with every single complexion in mind.

And the originality and dedication of Fenty Beauty is paying off. As this viral photo points out, the Fenty Beauty Pro Filter darkest shades are selling out even faster than the lightest shades at Sephora.  Who would've thunk? *Eyeroll.*

Ad failed to load

It might seem like comparing apples to oranges, since Kylie Cosmetics doesn't currently offer foundation, a product that visibly shows the inclusivity of a brand. But even with the Pro Filt'r out of the question, Rihanna's Fenty Beauty offers more for every skin tone. Everything from the message to the products themselves go leaps and bounds over other brands on the market, including Kylie Cosmetics.

The best part is that Fenty Beauty doesn't make inclusivity gimmicky. Even without their social media platforms, the brand and its products would still speak for themselves.

This is the future of the beauty world, my friends. And it's a great time to be a makeup lover.

Ad failed to load
Must Reads

Here's Where Your Next Trip Should Be, Based On Your Zodiac Sign

If you've been craving a vacation, now is a good time to take the plunge. According to data collected by travel site Expedia, late winters and early spring are pretty much the best times of the year to go on vacation. Based on average airfare ticket …
By Callie Tansill-Suddath

Bustle's Editors On Jennifer Aniston + Adam Rippon

We've made it to Friday! It's been a pretty hectic week, and the news that Jennifer Aniston and Justin Theroux are splitting up might have put a damper on your weekend. But, if like many people you have Monday off, hopefully you can sit back and enjo…
By Rachel Simon

This Timeline Of Justin Theroux & Jennifer Aniston's Relationship Will Break Your Heart All Over Again

Just one day after Valentine's Day, actors Jennifer Aniston and Justin Theroux announced their breakup after seven years together. The celebrity couple, who were married for two-and-half years, separated quietly at the end of last year. This week, th…
By Priscilla Totiyapungprasert

19 Things Your Parents Told You Were Illegal In The '90s

Kids say — and think — the darnedest things. We have overactive imaginations, adults like to mess with us, and we don't always understand everything we hear. That's why some kids call strawberries "straw babies" — a boo-boo so adorable, you don't eve…
By Megan Grant

Why Uggs Are Never Going Away, Whether You Like Them Or Not

Uggs. The word alone can conjure up memories of teenage years, regrettable outfits, and undeniable comfort. But if, like me, you thought that you've already said goodbye to those fleece-lined tan boots, you can think again. It seems fashion has adopt…
By Lauren Sharkey

I Never Want To Write This Essay Again

I don't know where you were when you heard about Wednesday's high school shooting in Parkland, Florida. I don't know what you were doing, or how you tried to process the news. I do know this: you thought to yourself, not again. And yet, again. Of cou…
By Jenny Hollander

Netflix's New Romantic Movie Will Have You Crying Like It's 'The Fault In Our Stars'

Cancer movies are a heartbreaking staple of Hollywood and have been for decades. It's almost a law of nature: new year, new cancer movie. This year, it's Netflix's Irreplaceable You, a heartbreaking original about a longtime couple who get thrown for…
By Olivia Truffaut-Wong

A Study Suggests Drinking Soda Can Affect Your Fertility — But Don’t Freak Out Just Yet

An awful lot of things can affect fecundability — that is, the probability of conceiving within a single menstrual cycle — but can soda really decrease your chances of getting pregnant? A new study suggests that it might, although it turns out that t…
By Lucia Peters

Here Are All The Terms You Need To Know If You’re Watching Olympic Ski Events Right Now

Every four years the Winter Olympics rolls around to remind me that A) there are so many important Winter Olympic sports, and B) I know virtually nothing any of them. And I know for a fact, I'm not alone, I bet most people don't know what the differe…
By Danielle Colin-Thome

Money Actually CAN Buy Happiness — And Science Figured Out Exactly How Much It Costs

You’ve probably heard the saying “Money can’t buy happiness.” Personally, I’d be more than willing to test out that hypothesis myself, but researchers at Purdue University beat me to it. Researchers found that there is an actual amount of money it ta…
By Katie Mitchell

Kate Middleton Made Sales Of This $1 Secret Accessory Spike & She'll Turn You Into A Believer

There's a royal epidemic going on, people. It's one that causes any and everyone to obsess over the royal family's wardrobe and beauty routines, even if it means breaking the bank to look like them. So a frenzy was expected when Kate Middleton report…
By Summer Arlexis

Adam Rippon and Mirai Nagasu Have Matching Tattoos & The Story Is So Cute

Olympic season gives people the feels. From those shipping Canadian ice dancing pair Tessa Virtue and Scott Moir to Shaun White's gold medal win on Tuesday, the feels are real. Now, there's another reason to get all up in your emotions. Adam Rippon a…
By Shea Simmons

A New Study Says Being In A Relationship Could Change Your Taste In Wine — Here's How

I’d be willing to bet that for many of you, a nice bottle of wine is awaiting you in your near future — and if you’re planning on sharing that bottle with a partner, there might be more to your choice than meets the eye: According to recent research,…
By Lucia Peters

Carrie Brownstein On Why Even The Obama Era Should Have Enraged You

An icy January morning soon after Hollywood's show of solidarity for the #MeToo movement at the Golden Globes and almost exactly one year into the Trump Administration feels like a momentous time to be sitting across from Carrie Brownstein. The Sleat…
By Samantha Rollins

Here’s What The Upcoming Year Of The Dog Means For Your Chinese Zodiac Sign

On Feb. 16 the world will celebrate the Chinese New Year, welcoming the Year of the Dog in like the good doggo it is — we hope. A new year means new zodiac predictions for the 365 days ahead. So, what does the Year of the Dog mean for your Chinese zo…
By Brittany Bennett

7 Signs You're Ready To Get Into A Relationship, According To Experts

It can be difficult to tell when you're ready to start dating again. Maybe you're coming off of a bad breakup, maybe you've just been focused on other things. And, ironically, one of the signs that you're ready to be in a relationship is that you're …
By Lea Rose Emery

I Got A Breast Reduction & It Was About So Much More Than The Size Of My Boobs

As a young teenager, I pretty much reached peak physical maturity overnight. One day I was wearing my first training bra a la Lizzie McGuire, and the next I was sweatily fumbling around a Victoria’s Secret with 32DD boobs, trying to summon up the cou…
By Sierra Taylor Horton

This Is, Hands Down, The *Grossest* Thing Babies Do Inside The Womb

Your baby's life in the womb may be safe and warm, but it's also kind of grody. Seriously, the whole process of growing into a human being includes more than a few icky moments along the way. But this is the grossest thing babies do inside the womb b…
via Romper

The 15 Best Fiction Books Of February Feature Tons Of Extraordinary Women

When the cold winds of February blow in, there's nothing I want more than to hide under my covers with a good book. Luckily, there's more than a few fantastic new fiction books coming out this month, so the only tough decision you'll have to make is …
By Melissa Ragsdale

These 10 Drugstore Red Lipsticks Are Under $10 & Actually *Amazing*

I adore makeup. There are few things I like more than getting myself fancied up in the mornings. It's a little ritual I get to do every day that makes me feel prettier and more put together. When my makeup is on, I'm ready to face the world — pun int…
via Romper

17 Moms Reveal The Most Disgusting Part Of Their Pregnancy

Pregnant bodies do weird-ass things. Weird-ass, gross things. I mean, my pregnant body did (twice), and I have long-suspected I'm not alone. So I asked other moms to share the most disgusting part of their pregnancy and I learned that, not only am I …
via Romper