When it comes to affordable beauty, one drugstore brand takes the cake, and now, they're embracing the makeup world's biggest trend and bringing it at an affordable price. Wet n' Wild's Midnight Mermaid collection is the fantastical group of products you need if you love drugstore goods, affordable prices, and on-trend themes.
How are mermaids on trend? While mermaid hair has died down, the major trend in beauty right now seems to be whimsy and fantasy. Storybook Cosmetics' entire range is proof that beauty lovers also love a great fairytale inspired collection. Then, there's the ultra well known unicorn trend. Tarte Cosmetics launched their Make Believe In Yourself collection complete with unicorn brushes. In fact, Wet n' Wild has embraced the trend before when they released their set of unicorn-themed products. Clearly, they know what fans want, and they're giving it to them.
Inside the Midnight Mermaid collection, fans will find four of the brand's Liquid Catsuit lipsticks, four metallic cream eyeshadows, three liquid eyeliners, and one pressed powder highlight. The best part? All 12 pieces retail for only $35.99. Essentially, the brand's got every part of your face covered for an affordable price, and if you love bold jewel-tones and whimsical themes, the new Midnight Mermaid collection will be perfect for you. In even better news, it's totally affordable.
What's the breakdown of each product? Allure has the answer.
Metallic Liquid Catsuit Lipsticks
If you already love the brand's Liquid Catsuit lippies, the $4.99 price tag will come as no surprise.
Metallic Cream Shadows
Love a glittery eye? The cream shadows will be your jam. The best part, they're only $4.99.
These colorfully hued liners retail for only $3.99.
Mega Glo Highlight
The highlighter bar is a steal at only $7.
Clearly, Wet n' Wild's Midnight Mermaid collection is gorgeous, but in the best news of the day, it's incredibly affordable as well. If you want to shop the collection, mark your calendar for Aug. 13 when it'll be available over on the Ulta website or Aug. 14 when it'll hit Wet n' Wild's shelves.