Most people don’t feel the need to do any marketing unless it’s their job to promote a brand. But the truth is, that’s everyone’s job — because we all have a personal brand to promote. Especially in the digital age, the way you present yourself and the messages you send alongside yourself can have a huge impact on your career.
This was a hard pill for me to swallow. I resisted building a personal brand for a long time because I hate inauthenticity. I just want to be myself, and I think it’s unfair that people — especially women — have to think about their image to get the credit they deserve for their work. But then I realized: If you’re not going to be self-promotional, someone else will. And even if they’re no better than you, they’ll get more opportunities because more people will know about them. And building a personal brand in accordance with your true identity can actually make you feel more like yourself.
“Having an online presence is becoming increasingly essential in a society that relies so heavily on the internet,” Jennifer Lee Magas, MA, JD, VP of Magas Media Consultants and Clinical Associate Professor of Public Relations at Pace University, tells Bustle. “In today's digital age, you are your brand. Therefore, it's important to maintain your internet brand management and do so in the most effective way for your career. A key element of your personal and professional brand is your digital footprint, which can help you obtain employment, allow you to contribute significantly to your employer's operation, and advance your career.”