If You Only Buy One Beauty Product This Summer It Should Be This

by Rosie Narasaki

Summer beauty is all about keeping things relaxed and breezy — and what better way to do that than with some kickass innovative skincare? Seriously, if you only buy one beauty product this summer, make it the Milk Matcha Makeup Toner because it's just... everything. Leave it to one of the hottest new makeup brands to give the people what they want.

In case you're in need of further convincing, bear in mind the fact that it checks off virtually everything off on your summer skincare shopping list: Travel-friendly? Well, it conveniently comes in stick form, so check. Innovative and exciting? The high-tech gel formula and organic cactus extract have got that covered, so check. Trendy? Come on, it's got matcha in it, so check. Refreshing? It's made with cooling ingredients like witch hazel, so check.

Plus, on top of all the attributes that make it perfect for days spent beach hopping and luxuriously lounging by the pool, it also happens to tighten pores, absorb oil, and help you stay moisturized — so you can look good while you're at it. Oh, and of course, this is Milk Makeup we're talking about, so it pretty much goes without saying that the packaging is absolutely to die for.

Milk Makeup Matcha Toner, $26, Sephora

This new toner was also launched along with an accompanying cleanser — the Milk Makeup Matcha Cleanser, which is visually basically its twin. Their newly launched Cooling Water + Sunshine Oil set may also be of interest to fans of the brand, especially given the season.

Milk Makeup Matcha Cleanser, $26, Sephora; Milk Makeup Cooling Water + Sunshine Oil Set, $24, Sephora;

As Nylon points out, toner gets a bad rap now and then, but the new formulas hitting the scene will quickly dispel any concerns you might have about alcohol-based astringents stripping your skin, or being too harsh — formulas like Milk's Matcha Toner focus more on soothing and moisturizing skin, so you don't have to worry about them wreaking havoc on your complexion the way you might with older versions. On the contrary, toners are actually a great way to pamper your skin and get that covetable glow.

At $26, it's definitely something more of a luxury buy, but it's great for that summer "treat yo self" moment. And besides, it's destined for cult status greatness, like the brand's Blur Stick and their Holographic Stick.

Milk Makeup Blur Stick, $36, Sephora; Milk Makeup Holographic Stick, $28, Sephora