Is Makeup Revolution's Conceal & Define Concealers A Dupe For Tarte's Shape Tape? The Internet Is Loving This $7 Concealer

Share
Ad failed to load

Will anyone turn down a good budget buy? There's probably someone, but for most, affordable products that actually perform well are basically holy grails — especially in the expensive world of beauty. Now, there may be a Tarte Shape Tape Dupe, and beauty vloggers are testing out the new product to give their subscribers the low down.

In the past few days, YouTube reviews have been popping up on Makeup Revolution's Conceal & Define Concealers. If the name of the brand sounds familiar to you, there's probably a good reason. They're a well-known creator of alternatives to high-end makeup. While some have spoken out against the brand for recreating high-end product (most notably Kat Von D), it hasn't dampened their popularity. In fact, with this latest launch, it may even grow.

The Conceal & Define Concealers' packaging doesn't look exactly like Tarte Shape Tape, but it does have a similar doe foot applicator. As for any other similarities, they aren't visible in terms of product design or description. However, it appears as though the commonalities lie in the way the concealer performs, wears, and lasts on the skin.

Ad failed to load

For many beauty vloggers, they testing the new Makeup Revolution concealer directly against Shape Tape, and the results may surprise you.

Makeup Revolution on YouTube

As for why they chose Shape Tape for the comparison when there aren't many visible similarities? It could very well be a result of the controversy surrounding Tarte in the beauty community.

Ad failed to load

While the Shape Tape Concealer itself isn't under scrutiny, the sister foundation is. Tarte announced that they were turning their hit product into a foundation, and at first, fans were stoked. Fast forward a few days, and you've got an internet firestorm. Tarte's Shape Tape Foundation range was being criticized by fans for a lack of inclusivity. Ultimately, some YouTubers (like Alissa Ashley) declared both the concealer and foundation canceled.

If Shape Tape is no longer something you feel comfortable wearing as a result of how Tarte handled the announcement of the foundation, these beauty vloggers may have just found you a new must-have.

Alissa Ashley

Alissa Ashley on YouTube
Ad failed to load

Alissa Ashley breaks down how the concealer performs, its shade range, and why you should give it a try. The good news, she totally recommends it, but find out why by watching her video.

Lustre Lux

LustreLux on YouTube
Ad failed to load

LustreLux's review talks about her skin texture and the way the product wears. If you want to see a nightly check-in to see how it holds up, she's your lady.

Laura Lee

Laura Lee on YouTube
Ad failed to load

Laura Lee is a pro at finding drugstore products. From her full-face videos to first impressions, she knows how to locate a dupe. How does she feel about the new Makeup Revolution Conceal & Define? She's letting you know here.

Shantania Beckford

Shantania Beckford on YouTube
Ad failed to load

Want to see if you can highlight and contour with the new Makeup Revolution? Shantania does both in a super in-depth review and comparison to Tarte's cult classic Shape Tape.

Too Much Mouth

Too Much Mouth on YouTube
Ad failed to load

Creasing? Oiliness? Too Much Mouth checks in and gives you everything you need to know about how the latest from Makeup Revolution wears throughout the day.

If you want to try one of the 18 shades of Makeup Revolution's Conceal & Define, the product hit the online shelves of Ulta on Jan. 23, and they're officially up for grabs in store now. You can also snag the product over at the brand's official website.

Ad failed to load

For only $7, you can have the drugstore's seemingly next big thing. With gurus raving over it (even in comparison to the high-end Shape Tape) and that killer price point, this is certainly one product you've go to try.

Ad failed to load
Must Reads

Everything Leaving & Coming To Netflix In March, So You Can Plan Your Next Marathon Now

Even though the groundhog saw his shadow — forecasting six more weeks of winter — a nice spring thaw is already on everyone's minds. Fortunately, Netflix has things squared away for March. Whether you're ready to cozy up in front of a fire or get you…
By Sophy Ziss

11 Thoughts That Mean You’re Not As Happy With Your Partner As You Might Think

Even if your current dating situation seems to be going well — you're hanging out, having fun, having sex, etc. — it's still possible that you might not be happy with your partner, and thus not truly happy in your relationship. This can be a gut feel…
By Carolyn Steber

25 Book Recommendations From Your Favorite TV Characters

Although the two may seem like natural enemies, the truth is, television and reading are a match made in bibliophile heaven. Not only are some of the best shows based on or inspired by literature, but whenever you turn on the tube you can be sure to …
By Sadie Trombetta

It Took Heather Graham YEARS To Make A Movie About Women Ditching Toxic Men. The Reason? Men.

They say you should write what you know. But in Hollywood, that age-old advice apparently needs an addendum: Write what you know — as long as men are into it. And for actor and newly minted director/screenwriter Heather Graham — a woman who swam thro…
By Kelsea Stahler

Bustle Editors On CPAC + 'Making A Murderer'

Adulthood is, essentially, just waiting until the weekend hits — which is why I know we're all glad it's finally Friday. Whether your plans are to catch up on all the Netflix content that'll be leaving the platform at the end of February, a weekend g…
By Danielle Colin-Thome

7 Signs Your Energy Is Closed Off To Love, According To A Psychic

Finding love requires more than just the actions of going on dates or setting up an online dating profile. It also requires opening yourself up to love and giving off the vibe that you're open. You may not even realize it if you're energetically bloc…
By Suzannah Weiss

Target Just Launched A Gorgeous New Home Brand — And Most Pieces Are Under $30

Design lovers rejoice! Everyone's favorite store for pretty much everything is about to make all your daring decorating dreams come true. Today, Target's corporate blog issued a press release that provides a peek into Target's new homeware line, Opal…
By Callie Tansill-Suddath

17 Brilliant Ways To Support Parkland Survivors Wherever You Are

Following the massacre at Marjory Stoneman Douglas High School in Parkland, Florida, survivors are demanding Congress take action. A large group of students who survived the shooting are opposing politicians' "thoughts and prayers," arguing that inst…
By Sarah Beauchamp

Here's Where Your Next Trip Should Be, Based On Your Zodiac Sign

If you've been craving a vacation, now is a good time to take the plunge. According to data collected by travel site Expedia, late winters and early spring are pretty much the best times of the year to go on vacation. Based on average airfare ticket …
By Callie Tansill-Suddath

How This Quadriplegic Beauty Lover Beat Cancer & Became A Professional Makeup Artist

In 2010, one day before she was supposed to start cosmetology school, Steph Aiello was involved in a car crash that left her paralyzed from the waist down with limited ability to move her hands and one of her closest friends dead. She would spend the…
By Sara Tan

7 Common Marriage Rules That Aren't Good For Relationships

When it comes to marriage, everyone loves to give their two cents, and with all the warnings and advice floating around out there, no wonder people find marriage intimidating. Luckily, you don't always have to play by the rules, and there's some bad …
By Carina Wolff

The Infuriating Way Hollywood Movie Sets Are Designed To Make Life Harder For Women

Whitney Cummings is fed up — with the way Hollywood treats women, and in particular, the way the it treats female directors who have children. While the entertainment industry may be working hard to get more women behind the camera, Cummings wants to…
By Casey Cipriani

Why Uggs Are Never Going Away, Whether You Like Them Or Not

Uggs. The word alone can conjure up memories of teenage years, regrettable outfits, and undeniable comfort. But if, like me, you thought that you've already said goodbye to those fleece-lined tan boots, you can think again. It seems fashion has adopt…
By Lauren Sharkey

Netflix's New Romantic Movie Will Have You Crying Like It's 'The Fault In Our Stars'

Cancer movies are a heartbreaking staple of Hollywood and have been for decades. It's almost a law of nature: new year, new cancer movie. This year, it's Netflix's Irreplaceable You, a heartbreaking original about a longtime couple who get thrown for…
By Olivia Truffaut-Wong

I Got A Breast Reduction & It Was About So Much More Than The Size Of My Boobs

As a young teenager, I pretty much reached peak physical maturity overnight. One day I was wearing my first training bra a la Lizzie McGuire, and the next I was sweatily fumbling around a Victoria’s Secret with 32DD boobs, trying to summon up the cou…
By Sierra Taylor Horton

Adam Rippon and Mirai Nagasu Have Matching Tattoos & The Story Is So Cute

Olympic season gives people the feels. From those shipping Canadian ice dancing pair Tessa Virtue and Scott Moir to Shaun White's gold medal win on Tuesday, the feels are real. Now, there's another reason to get all up in your emotions. Adam Rippon a…
By Shea Simmons

A New Study Says Being In A Relationship Could Change Your Taste In Wine — Here's How

I’d be willing to bet that for many of you, a nice bottle of wine is awaiting you in your near future — and if you’re planning on sharing that bottle with a partner, there might be more to your choice than meets the eye: According to recent research,…
By Lucia Peters

Carrie Brownstein On Why Even The Obama Era Should Have Enraged You

An icy January morning soon after Hollywood's show of solidarity for the #MeToo movement at the Golden Globes and almost exactly one year into the Trump Administration feels like a momentous time to be sitting across from Carrie Brownstein. The Sleat…
By Samantha Rollins

Here’s What The Upcoming Year Of The Dog Means For Your Chinese Zodiac Sign

On Feb. 16 the world will celebrate the Chinese New Year, welcoming the Year of the Dog in like the good doggo it is — we hope. A new year means new zodiac predictions for the 365 days ahead. So, what does the Year of the Dog mean for your Chinese zo…
By Brittany Bennett

7 Signs You're Ready To Get Into A Relationship, According To Experts

It can be difficult to tell when you're ready to start dating again. Maybe you're coming off of a bad breakup, maybe you've just been focused on other things. And, ironically, one of the signs that you're ready to be in a relationship is that you're …
By Lea Rose Emery

The 15 Best Fiction Books Of February Feature Tons Of Extraordinary Women

When the cold winds of February blow in, there's nothing I want more than to hide under my covers with a good book. Luckily, there's more than a few fantastic new fiction books coming out this month, so the only tough decision you'll have to make is …
By Melissa Ragsdale