Is Makeup Revolution's Conceal & Define Concealers A Dupe For Tarte's Shape Tape? The Internet Is Loving This $7 Concealer

Ad failed to load

Will anyone turn down a good budget buy? There's probably someone, but for most, affordable products that actually perform well are basically holy grails — especially in the expensive world of beauty. Now, there may be a Tarte Shape Tape Dupe, and beauty vloggers are testing out the new product to give their subscribers the low down.

In the past few days, YouTube reviews have been popping up on Makeup Revolution's Conceal & Define Concealers. If the name of the brand sounds familiar to you, there's probably a good reason. They're a well-known creator of alternatives to high-end makeup. While some have spoken out against the brand for recreating high-end product (most notably Kat Von D), it hasn't dampened their popularity. In fact, with this latest launch, it may even grow.

The Conceal & Define Concealers' packaging doesn't look exactly like Tarte Shape Tape, but it does have a similar doe foot applicator. As for any other similarities, they aren't visible in terms of product design or description. However, it appears as though the commonalities lie in the way the concealer performs, wears, and lasts on the skin.

Ad failed to load

For many beauty vloggers, they testing the new Makeup Revolution concealer directly against Shape Tape, and the results may surprise you.

Makeup Revolution on YouTube

As for why they chose Shape Tape for the comparison when there aren't many visible similarities? It could very well be a result of the controversy surrounding Tarte in the beauty community.

Ad failed to load

While the Shape Tape Concealer itself isn't under scrutiny, the sister foundation is. Tarte announced that they were turning their hit product into a foundation, and at first, fans were stoked. Fast forward a few days, and you've got an internet firestorm. Tarte's Shape Tape Foundation range was being criticized by fans for a lack of inclusivity. Ultimately, some YouTubers (like Alissa Ashley) declared both the concealer and foundation canceled.

If Shape Tape is no longer something you feel comfortable wearing as a result of how Tarte handled the announcement of the foundation, these beauty vloggers may have just found you a new must-have.

Alissa Ashley

Alissa Ashley on YouTube
Ad failed to load

Alissa Ashley breaks down how the concealer performs, its shade range, and why you should give it a try. The good news, she totally recommends it, but find out why by watching her video.

Lustre Lux

LustreLux on YouTube
Ad failed to load

LustreLux's review talks about her skin texture and the way the product wears. If you want to see a nightly check-in to see how it holds up, she's your lady.

Laura Lee

Laura Lee on YouTube
Ad failed to load

Laura Lee is a pro at finding drugstore products. From her full-face videos to first impressions, she knows how to locate a dupe. How does she feel about the new Makeup Revolution Conceal & Define? She's letting you know here.

Shantania Beckford

Shantania Beckford on YouTube
Ad failed to load

Want to see if you can highlight and contour with the new Makeup Revolution? Shantania does both in a super in-depth review and comparison to Tarte's cult classic Shape Tape.

Too Much Mouth

Too Much Mouth on YouTube
Ad failed to load

Creasing? Oiliness? Too Much Mouth checks in and gives you everything you need to know about how the latest from Makeup Revolution wears throughout the day.

If you want to try one of the 18 shades of Makeup Revolution's Conceal & Define, the product hit the online shelves of Ulta on Jan. 23, and they're officially up for grabs in store now. You can also snag the product over at the brand's official website.

Ad failed to load

For only $7, you can have the drugstore's seemingly next big thing. With gurus raving over it (even in comparison to the high-end Shape Tape) and that killer price point, this is certainly one product you've go to try.

Ad failed to load
Must Reads

These Are The Beauty Products That Came Out In May That You DEFINITELY Need On Your Radar

For beauty lovers, months aren't just months: They're 28 to 31 day periods, wherein any and all product and brand launches can happen — and when they do, it feels like your birthday, no matter what time of the year you were actually born. The May 201…
By Amanda Richards

Everything Leaving & Coming To Netflix In June To Help Get Your Summer Started

Summer is right around the corner, and so is another batch of streaming options to get excited about. On Wednesday, everything leaving and coming to Netflix in June 2018 was announced by the streaming platform. And don't worry, there's something for …
By Jamie Primeau

The 5 Rom-Coms You Need To Read This Summer, According To Someone Who Writes Them

'Tis the season for rom-coms. The weather is warm, the sun is shining, and everyone is rocking the flirtiest items in their wardrobe. I don't know about you, but summer always takes me back to my teenage years — and that automatically makes me want t…
By Cristina Arreola

11 Tiny Sunglasses That Will Make You Look Even Cooler Than Kylie Jenner

You know what they say — the tinier the sunglasses, the more stylish the outfit. OK, that's not really a saying, but it seems to be the case these days. Basically every celebrity, model, and It person has been spotted sporting tiny sunglasses as part…
By Sara Tan

9 Ways This Royal Wedding Was Way More Modern Than Past Ones

The newly named Duke and Duchess of Sussex, Prince Harry and Meghan Markle, made history with their storybook courtship and wedding. What's more, there are myriad ways the royal wedding 2018 was more modern than previous royal weddings. From deciding…
By Brandi Neal

10 Little-Known British Traditions Meghan Markle Will Learn When She Marries Prince Harry

As an American woman dating a Brit, I am no stranger to the mishaps that can result from the cultural differences between the U.S. and England. And while I'm sure Meghan Markle has a slew of royal traditions to learn, titles to remember, and fancy ha…
By Kristin Magaldi

I've Paid $18,000 To A $24,000 Student Loan, & I Still Owe $24,000

It all became real the summer before my senior year of college. It was 2010, and my home phone still had a cord, which I wrapped around my fingers as I waited not-so-patiently for the apathetic representative on the other end to tell me the bad news …
By Kaitlyn Cawley

12 Personality Quizzes That Will Help You Determine Your Exact Strengths

Learning more about yourself can be tough. It's so easy to observe others to learn what makes them tick, what areas they really excel in, and the things they could be better at. Doing that to yourself, however, is a whole different story. That's exac…
By Jessica Booth

5 Brand New Short Story Collections You Can Finish In One Sitting This Weekend

Since 2013, May has been known by book-lovers by another name: Short Story Month. If you're ready to kick off this year's celebration the right way, make sure to pick up a short story collection to read over the weekend. Modern life moves more than …
By Sadie Trombetta

I Got Styled By 'Queer Eye's Tan France & Realized I Still Have A Lot Of Fashion "Rules" To Unlearn

When I walked into a New York City Express store on May 2 to get styled by Queer Eye's Tan France, I was ready for anything. And I mean truly anything. I am such a massive fan of the show and Tan that if he had instructed me to wrap myself in tin foi…
By Olivia Muenter

It Isn’t Bad To Have A “Princess Fantasy” — Mine Made Me The Woman I Am Today

What do you want to be when you grow up? If you were anything like me as a kid, at some point, the answer to that question was "a princess." Thanks to good old-fashioned gender stereotypes, most little girls born in the '90s (and even now) grew up in…
By Nicole Pomarico

Here’s How To Get A FREE 30-Minute Facial At Sephora That Sucks Your Pores Clean

Sephora has long been a mecca for both serious and amateur beauty lovers alike, where they not only have makeup artists that help answer questions about products, but free samples to let you play with new collections. But now they have upped the ante…
By Marlen Komar

Kris Jenner Is FINALLY Launching A Makeup Line With Kylie

Maybe you don't have a favorite sister of the Kar-Jenner clan, and that's perfectly fine. The one thing you can't deny, though, is that when it comes power, no one in that family has more than the world famous momager. Now, Kris Jenner x Kylie Cosmet…
By Shea Simmons

This Kendall Jenner “Diva” Moment Is Really Being Taken Out Of Context

The fashion always takes center stage at the Met Gala, but there's usually a little drama, too. And this time, a member of the Kardashian-Jenner family is involved. People are buzzing about how Kendall Jenner shoved someone at the Met Gala, but after…
By Nicole Pomarico

Feel Like You've Seen Everything On Netflix? Add These Movies To Your Watch List

The weekend may feel too far away, but if you're lacking formal plans, a Netflix marathon session is always a good idea. If you're an avid viewer, however, you probably feel like you've seen everything the streaming platform has to offer already. In …
By Ashley Rey

Hillary Clinton Says She's Ready To Fight Like A Republican — EXCLUSIVE

Hillary Clinton Is Not Going Away Quietly. Can Hillary Clinton Please Go Quietly Into The Night? Unlike Losers Before Her, Clinton Is Not Going Gently Into the Night. These headlines, which appeared in various news outlets over the course of the last…
By Catherine Thompson and Jenny Hollander

Here's The Very Best Time To Book Your Summer Vacation If You're Trying To Save Money

Summer is a great time to travel, for obvious reasons. The weather is better. Many offices are more lax about time off. If you have kids, they’re out of school. But there’s one very important element that makes summer not a great time to travel: Cost…
By Emma McGowan