When it comes to beauty, you know you've hit the jackpot when you've found a brand that combines makeup with skin care. A full coverage base that's also anti-aging? Yes, please! That's why IT Cosmetics coming to Sephora stores is some of the most exciting news of the summer. The skin care-focused beauty brand is bringing its unique combination of skin care and cosmetics to even more people by launching into the major beauty store.
Will you be able to snag IT Cosmetics at your local store, though? Good news, Sephora lovers. The brand is being released into every single Sephora store. Even better, you don't have to wait long to snag their products. It Cosmetics founder Jamie Kern Lima took over the Sephora Instagram story on Friday to reveal that the brand will hit shelves by mid-September. Be prepared to earn those VIB points, because you'll want to shop this entire brand.
As of late, IT Cosmetics' popularity seems to be on the rise. With influencers like Laura Lee and MannyMUA attending events with brand, a massive product expansion (here's looking at you, Secret Sauce), and already existing goods that are fantastic, IT's move to Sephora makes total sense. Don't worry if you love, ULTA, though. The brand is still sticking around at its existing retailers.
What products should you be on the lookout for when IT Cosmetics hits Sephora?
Your Skin But Better CC+ Cream
$38, It Cosmetics
Full coverage makeup that also hydrates, evens texture, and provides sun protection? Sign yourself up for this gorgeous product.
Confidence In A Cream
$48, IT Cosmetics
Reduce the appearance of fine lines, wrinkles, and pores with this incredible moisturizer.
$29, IT Cosmetics
Brighten and conceal at the same time with this new product from the brand.
If you can't get enough of skin care and cosmetics, IT Cosmetics is your new go-to. If you just can't wait, the brand — and its new releases — are available on Sephora's website right now. With the brand easily available at Sephora stores come mid-September, there's no reason not to shop.