It's no longer enough for our favorite YouTubers to make fashion haul videos or beauty to simply swatch makeup. Now, they're setting their sights for something bigger and more exciting — actual cosmetic, fashion, and lifestyle lines. The next top YouTuber to turn her name into a tangible brand is Jenn Im with her fashion line, Eggie. Starting her vlogging career in 2010, Im's been collaborating with top-name brands like Calvin Klein and ColourPop Cosmetics for seven years. Creating her own line was a natural next step in her evolution.
Her vision was to create a brand that designed for people who liked to reinvent their look on a daily basis and didn't want to be boxed into just one style.
"My goal with this line is to push the boundaries of fashion, and include a selection of gender fluid pieces that are inclusive for all," Im writes on her website.
Her first collection under her label Eggie came out in August of this year, featuring summer staples like gingham jumpsuits, sheer white blouses, and '90s inspired strappy dresses. But summer is over and done, and fans need a new capsule wardrobe to keep them warm and chic during the brutal winter months. And Im has them covered.
The 19-piece sophomore line is available exclusively on Eggie, and debuted on Nov. 16 so you could already shop. The new collection is inspired by early Noughty trends, and includes pieces like twilled pants with hardware and long sleeve embroidered tees. The sizes are limited to straight sizes and haven't expanded into the plus-size market yet. The line has a price point ranging from $19-$72. To give you an idea what the second capsule collection offers, you can shop some of it below.