Style

Lime Crime Unicorn Hair Dye Is Getting A Maj Upgrade

Courtesy of Lime Crime

Lime Crime touts itself as makeup for unicorns because... that's exactly what the brand creates. Lime Crime branched out into unicorn hair color this year and is showing a serious commitment to magical hair hues. The Lime Crime Unicorn Hair Dye collection is expanding, with eight (!!!) new shades.

The hair color range is already loaded with an array of whimsical, playful, and pretty colors. So my first thoughts were: Wait, wat colors haven't they done already? There are still more colors to create?!

But the indie brand aims to include even more variations of all of the colors of the rainbow in its collection of vegan hair hues.

The new colors are super fun and will allow you safely and beautifully express your inner unicorn via your follicles.

The Unicorn Hair shade extensions are "coming soon," per the Lime Crime site. The new colors have fluttery and expressive names like Kawaii, Cloud, Aesthetic, Tweet, Valentine, Bubblegum Rose, Moonchild, and Mint Ice.

These dyes come in two iterations. There is Tint, which is of a sheer nature, while Full Coverage is more saturated and pigmented. Both formulas work for blonde locks, while the Tint version is recommended for dark, unbleached strands.

There is a super informative Unicorn Hair Dye FAQ on the Lime Crime site, which explains how to most effectively use the Unicorn Dyes.

Don't you want to dive right in? That pigment, though. Plus, they are semi-perm and smell good. Now, let's have a look at magical and fantastical the new shades are.

Courtesy of Lime Crime

Kawaii is a pastel violet.

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Cloud is periwinkle.

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Aesthetic is a rich mauve.

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Tweet is chick yellow. Like the marshmallow Easter candy.

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Valentine is a scarlet of all scarlets. It's truly blood red.

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Bubblegum rose is what its name suggests. It's hot pink AF.

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Moonchild is a pastel lavender.

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Mint Ice is a frosted mint.

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Lime Crime's Unicorn Hair Dye color selection was already pretty epic. Clearly, the magical makeup brand is going for "beyond" by expanding its hair color offerings already.

Courtesy of Lime Crime

Unicorn hair, don't care! Don't snooze on these mix and match tips, either.