In case you missed it, today, June 8 marks World Oceans Day. And what better way to celebrate than snagging the Lush Shark Fin soap for an excellent cause? Lush is donated 100 percent of the sales from the limited bars to a new foundation in honor of legendary conservationist Rob Stewart, who lived with a mission to educate and raise awareness about shark hunting — and just how important the misunderstood predators are to the environment.
This isn't the first time Lush has made a splash with its Shark Fin soap. In 2014 and 2015, they raised nearly $500,000 for environmental organizations focusing on shark protection and ocean conversation, according to the company. And aside from the noble cause behind it, it's no wonder the soap was such a cult favorite (as many Lush products are). It's made with vegan and cruelty-free ingredients including Arame seaweed, exfoliating fine sea salt and zesty lime oil, and it's got the cutest little paper shark fin poking out of the top (a subtle reminder that sharks aren't the vicious animals they're made out to be).
This isn't the first Stewart and Lush have collaborated — they partnered back in 2007 to support the distribution of his groundbreaking documentary "Sharkwater," which exposed mass shark slaughter simply for shark fin soup. He was working on its follow-up to continue exposing industries that illegally hunt sharks and push them toward extinction when he passed away in a diving accident in February 2017. Part of the funds from Lush's Shark Fin Soap will go toward continuing that documentary, along with his other conservation efforts.
While there are (hopefully) no sharks in your bathtub, this shark fin soap could fit right in. They're available in Lush stores in North America and online for $5.95, and 100 percent of the sales will go toward the new foundation to continue Stewart's legacy.
Lush Shark Fin Soap, $5.95, Lush
See? How harmful do these look?
Lush will keep selling the soap until they hit their goal of $250,000, and considering the popularity of the soap last time, that may not take long. (Which, for conservation's sake, is fantastic.)