Either on purpose or by a great stroke of luck, Rent The Runway has tapped into the zeitgeist in a way no retail startup has before. As the fashion industry shifts toward sustainability and consumers toward shopping less, it feels like the rental service popped up at the perfect time with a solution. If you want to elevate your wardrobe without buying new clothes and contributing to fashion's waste problem, why not try renting? Mega-influencer Courtney Quinn, who runs the blog Color Me Courtney, is no stranger to rental clothing services; she uses Rent The Runway for everything from special occasions to red carpet events. So, when the brand approached her to collaborate on a 16-piece collection, it was a "natural fit."
Debuting Wednesday, June 10, the line features polka dot dresses, floral separates, and brightly hued maxis that could all be plucked from Quinn's everyday wardrobe. Her style mantra, "Dress Outside The Lines," materializes in the collection's vibrant color palette: bright yellow, fire-engine red, and white with splashes of rainbow print.
"I’ve always believed that getting dressed in the morning should be fun, empowering, and a celebration of your personal style," Quinn tells Bustle. "The inspiration behind the collection is just that."
Quinn is best known for her unabashed love of color, but recently she's been exploring another content avenue: Disney-inspired fashion. "I started Color Me Magic as a pop-culture spin-off to celebrate my love for all things Disney, Harry Potter, movies, television and more."
Her Instagram posts and TikTok videos, where she dresses up as characters like Princess Jasmine and Snow White, go viral almost immediately. "In 2016, I fell in love with the idea of 'bounding,' which is less about costumes and more about using your existing wardrobe to create an everyday look to emulate an iconic character's style," she says. "It's been so fun to reimagine some of the characters I grew up with in an everyday setting."
To bring her Disney-themed looks to life, she'll often get creative with items already in her closet, using a purple lace dress, blonde extensions, and fake flowers to transform herself into Rapunzel, for example.
She turns to Rent The Runway for ballgowns or casual separates that make sense for the character. "I've definitely used [rented] pieces in some of my more fairytale moments when I want to channel my favorite princesses...or villains!" Her fans especially love the behind-the-scenes videos she shares of her creative process, which make her posts even more engaging and relatable.
Quinn's love for Disney also inspired the new RTR x Color Me Courtney line. "One of my fashion icons is Minnie Mouse and you can definitely see a little nod to her with the colorful Dipping Dot Coco Dress and other polka dot pieces in the collection."
Much like a Disney fairytale, Quinn's followers see her content as a form of escapism. And that's especially meaningful now, given the coronavirus pandemic and police brutality incidents that are dominating news headlines. "I've had so many people tell me that I've brightened their day, or that I gave them the confidence to wear a bolder outfit, or made them smile during a dark time," she shares. "My process is all about remaining authentic and having a positive outlook."
Ahead, shop Quinn's favorite pieces from the RTR x Color Me Courtney collection.
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