Rihanna's Fenty Beauty Dark Shades Are Basically Sold Out & As A Black Woman, I Couldn't Be Happier
For many women, finding that perfect foundation match is a challenge. For women of color like myself, the search can feel nearly impossible. Despite being a longtime makeup lover, I've always struggled finding that perfect shade. My skin tone isn't even that dark — it's right in the medium range of the complexion spectrum. Still, I have issues finding shades that aren't too ashy, deep, or full of all the wrong undertones. I can't imagine the challenge for black women darker than I am, though I definitely know the struggle is real.
Of course, Queen RiRi is here to change that. Leave it to Rihanna to take the beauty world by storm by dropping a massive makeup collection with tons of shades for deeper skin tones. Fenty Beauty is selling out in record time, and it's not just because the pop star-turned-beauty icon is the face of the brand. Among the stunning lineup of glitzy highlighters, multipurpose skin sticks, and plush applicators, there are a whopping 40 foundation shades. And we're not talking 40 shades of beige — Rihanna has truly outdone herself with an all-inclusive foundation range that features golden tans, rich mochas, and deep espressos. When Fenty Beauty launched in stores and online, it didn't take long for Rihanna's deeper Pro Filt'r Foundation shades to fly off of shelves, a wakeup call to cosmetic companies that overlook melanin-friendly hues.
From my perspective, it was about time that a beauty company realized brown skin can't be categorized into a mere two or three foundation shades with a single undertone (that's almost always too red for me). If dozens of shades in between fair and light medium could exist, then surely a diverse range of medium to deep tones could be made. Sure, some of my favorite brands were already making progress: Shade expansions from brands like Maybelline, Lancome, and Kat von D are proof that certain cosmetic companies are attempting to practice inclusivity.
Still, Fenty Beauty stands out — and that's probably because with this many shades, brown skin doesn't feel like an afterthought. It almost feels like from day one, Rihanna put women of color (gasp) first.
Twitter reactions to Rihanna's sold out foundation were proof that I wasn't the only one rejoicing because someone was considerate enough to give us brown girls plenty of options.
The dark Fenty Beauty foundation shades are sold out everywhere! This is for all the makeup brands who think the dark shades won't sell well pic.twitter.com/JDKddaMa5r— Affinity Magazine (@TheAffinityMag) September 10, 2017
Shoutout to all the haters who thought deep shades wouldn't sell.
I work at Sephora and I've NEVER SEEN SO MANY WOC IN OUR STORE. Plus, all the deeper shades of fenty beauty are sold out. That's amazing.— Pink+White (@amir_ahhh) September 10, 2017
One more thing about #FENTYBEAUTY, Robyn did what black women have been asking the makeup community to do for YEARS. She deserves our coins.— Ariyanna Vanderburg (@ajvthegreat) September 8, 2017
I know the struggle of showing up for a big launch and realizing things are sold out. That said, when makeup lovers actually praise an empty shelf, you know it's real.
It's not just the Fenty foundations that were impressive. Equally as drool-worthy are the "Trophy Wife" Killawatt Highlighter, an impactful gold sparkle, and the Gloss Bomb Lip Luminizer, a shimmering rose gold. Flattering on all skin tones, they're just as universal as the Fenty bases and Match Stix options.
Long story short, Rihanna is already killing the game — in my humble opinion as a huge fan, everything she touches turns to gold. Her current beauty buys are already beyond on point, so anticipating more worthy products from her in the future isn't out of the question. Fingers crossed that melanin-friendly blushes, lippies, and more make their way into her diverse collection soon.
As a black woman, it's already amazing to see one of our own making waves in the beauty industry. Rihanna is showing her prowess as a boss babe. But what's even more incredible is that Fenty Beauty understands brown girls want to be included — hopefully, it's only a matter of time before other beauty brands follow suit.