Well, folks. It arrived, and it's going to take a while to sort through all of our feelings. No, I'm not talking about whatever bloodbath probably happened on Game of Thrones this Sunday: It's time to deal with Taylor Swift's "Look What You Made Me Do" music video, which arrived in full during the 2017 VMAs. Watch if you dare — and if you think you can handle all the snakes, squads, and dramatic eyeliner.
Swift premiered her video just about 30 minutes into the night after a whole lot of fanfare, and unsurprisingly, it was quite an event. The video was full of action and gorgeous outfits (not to mention a possible Tom Hiddleston reference and many Beyonce nods), but it was the very end of the video that had people freaking out. In the last few seconds, several different versions of Swift appeared, each referencing different criticisms the singer has received over the course of her career. "There she goes, playing the victim again," said one Swift. "You are so fake," said another. In other words, this video was Swift, for seemingly the first real time in her career, acknowledging the condemnations she's faced from fans, critics, and entertainment peers alike.
Of course, Twitter totally freaked out about the video. After all, it was way more intense than most people would've expected. Some reactions were positive, while others... not so much.
Whether you liked the clip or not, there's no question that Swift knows how to deliver a music video — and get people talking about her #reputation and so much more.