When it comes to buying sex toys, some countries take it more seriously than others. Or at least that's what new data from Vouchercloud, a UK-based voucher website, showed. They used a sample of 18 of Lovehoney’s most popular products to see just how much each country’s internet users searched for some of the most popular sex toys online.
And the results were pretty surprising. Though some of the top 10 was made up of countries you would expect (you kinky Scandis, you), not all of them were that predictable. "Our first thought was, naturally, it’s a pretty good way to deal with the cold," Ben Harrow, who conducted the research for Vouchercloud, tells Bustle. "Denmark and Sweden weren’t so much of a surprise, given the relaxed approach to life and society they offer up — that and the consistent high performances in happiness ratings. Greenland we have no answers for. Some of the bigger surprises were in the nations that didn’t rank, including Japan, France and Germany. They let their respective sides down a bit, and caught us off guard considering the sexually adventurous and romantic stereotypes that are associated with their residents."
But with some places, Vouchercloud thought it might just be an issue of supply and demand keeping them from searching for a fun new toy. "Europe was actually a lot closer together than we thought, but the rest of the world likely lags so far behind because there’s just not the ecommerce to backup demand across a lot of the rest of the world — you aren’t going to search for sex toys when you can’t buy them!" Harrow says.
If you want to see how the top 10 broke down, here are the countries that couldn't stop searching for sex toys: