It’s a fact: Almost everyone loves Trader Joe’s. However, not everyone loves the same Trader Joe’s items — and, as you might expect, where you live tends to have something of a connection to which items people like the most (aren’t regional quirks fun?). As these maps of the most popular Trader Joe’s items in each state show, though, some regions do have a lot in common when it comes to their likes and dislikes, whether we’re talking about dipping sauces or desserts. I guess in some ways, we’re not so different after all, are we?
Put together by Workwise, a company based in Wisconsin which develops Enterprise Resource Planning and Customer Relationship Management software solutions and provides implementation and support services, the maps show both the most popular Trader Joe’s item in each of the 50 states plus the District of Columbia, and the most popular item overall in each region of the country. However, by “most popular items,” we’re not talking about the most purchased items; we’re talking about the most searched for items. Workwise analyzed Google search data to find out which item interests each state the most — but it’s worth bearing in mind that interest in an item doesn’t necessarily translate to that item appearing on everyone’s pantry shelves (or in their fridge or freezer, or wherever).
What’s more, although the maps come to us hot on the heels of the results of Trader Joe’s 10th Annual Customer’s Choice Awards, there are some surprises in the bunch: An item winning a particular award doesn’t necessarily mean people are searching for it more than other items in that category. In fact, in many cases, the most searched for items were runners up, rather than winners. Interesting, no?
Generally, the items fall into groups — some groups comprising one specific item, others a collection of items that all fit a theme. Here are the specifics: