This Is How Many People Have Posted “Me Too” Since October, According To New Data

Ad failed to load

The phrase and hashtag #metoo has been one of the most viral and powerful occurrences in social media history. In case you somehow missed it, the actual "Me Too" movement was first sparked back in 2009 by activist Tarana Burke, and was repopularized when actor Alyssa Milano said on Twitter that anybody who had been "sexually harassed or assaulted" should reply to her Tweet with "Me Too," in order to give a proper visualization of the problem on Oct. 15. The ensuing power of the hashtag continues to be felt, as women and men use the #MeToo hashtag or simply post "me, too" across media platforms to reveal their own experiences, debate harassment culture, and express solidarity and support. How many people have posted "Me too" since October, though, and additional data related to the movement, shows how much the phrase has embedded itself in our culture, and how it isn't going away anytime soon.

Numbers, when it comes to phenomena like #MeToo, are important. They show a lot of different things: how powerfully something resonated, where it found the most audience members, who was most attracted to and energized by it, and what sparked new surges of popularity. This is particularly important considering the enduring taboo around discussing sexual assault and harassment, among both male and female victims. These numbers show what many women already knew: that people all over the world experience sexual harassment and assault, and every culture needs to do something about it.

Ad failed to load

What The Data Behind #MeToo Reveals

The publicly available nature of some of the #MeToo data — it's on public platforms like Instagram, Facebook and its original medium, Twitter — has meant that it's been analyzed by many different people. One, the multimedia artist Erin Gallagher, revealed in November to ArtNet that she'd produced a visualization of 24,722 #MeToo tweets as they'd spread through different social communities on Twitter. And her results revealed that #MeToo sparked a hugely widespread reaction: 10,709 distinct social groups, or small collectives of people who follow one another, were part of that Tweet collection. The results, Gallagher told ArtNet, included far more communities than any trending hashtag she'd seen before.

The unexpectedly widespread nature of #MeToo is revealed in other data, too. EZYInsights, an internet analysis company, published data around #MeToo that has a few similar insights. The hashtag and its translations around the world have trended in 85 different countries in 2017, and the French were actually discussing a similar idea before #MeToo took off, with a hashtag called #BalanceTonPorc, literally translated "expose your pig," a request for sexual assault and harassment sufferers to reveal their abusers.

Once #MeToo joined the party, it was picked up on every continent, but was particularly heavily reproduced in the U.S., Europe, India and Australia. Tracking the numbers around #MeToo specifically can be overwhelming, because they're huge: half a million people responded to Milano's Tweet in the first 24 hours, and by the end of November, Twitter confirmed that over 1.7 million Tweets had been made with the hashtag or its translations worldwide. Those numbers are still continuing to grow, though more slowly than when the trend first began.

And that's just Twitter. Other social media platforms saw a huge #MeToo trend; Facebook revealed to CBS News that in the 24 hours after Milano posted her Tweet, 12 million posts and comments went up, and 45 percent of all U.S. users had friends who'd posted #metoo. EZYInsights found that Facebook news coverage of #MeToo was more popular in November than #fakenews, Russian hackers or natural disasters. And interestingly, Google searches about #MeToo in the U.S. were most popular in Utah and Idaho, while it was most highly googled elsewhere in Canada, Australia, New Zealand, Norway, South Africa, the UK and Sweden.

It's not fair to use this data to declare specific countries have a "problem" with sexual assault; some national cultures may be more comfortable discussing sexual assault out loud than others, for example. What this does seem to reveal is that it's a seriously worldwide issue, even in places like Sweden and Norway, which have reputations for high levels of gender equality.

It's Not Just About The Hashtag


It's not just about #MeToo itself; data can also reveal what the hashtag sparked in its users. While searches for #MeToo itself peaked in the U.S. in mid-October and have since dwindled, Google searches about the definition of sexual assault and harassment, EZYInsight reports, have been gradually on the rise since October. In our own analysis of Google trends, searches for "workplace harassment" have been on a gradual upward trend since October, too. Some people were also very interested in googling #MeToo alongside "men," but this search was only really popular in the U.S. in New York and California, which indicates that perhaps it wasn't a widespread idea.

The entire point of the #MeToo phenomenon was to make the scale of sexual harassment and assault worldwide highly visible — and it has, in ways that perhaps nobody predicted. Simply visibility, of course, isn't enough — and the fact that this hashtag has encouraged more allegations against prominent male abusers to be made public is a good thing. But the way in which people are talking about assault and harassment is now more open than ever before, and can teach us about the problem in unprecedented ways.

Ad failed to load
Must Reads

These Are The Beauty Products That Came Out In May That You DEFINITELY Need On Your Radar

For beauty lovers, months aren't just months: They're 28 to 31 day periods, wherein any and all product and brand launches can happen — and when they do, it feels like your birthday, no matter what time of the year you were actually born. The May 201…
By Amanda Richards

Everything Leaving & Coming To Netflix In June To Help Get Your Summer Started

Summer is right around the corner, and so is another batch of streaming options to get excited about. On Wednesday, everything leaving and coming to Netflix in June 2018 was announced by the streaming platform. And don't worry, there's something for …
By Jamie Primeau

The 5 Rom-Coms You Need To Read This Summer, According To Someone Who Writes Them

'Tis the season for rom-coms. The weather is warm, the sun is shining, and everyone is rocking the flirtiest items in their wardrobe. I don't know about you, but summer always takes me back to my teenage years — and that automatically makes me want t…
By Cristina Arreola

11 Tiny Sunglasses That Will Make You Look Even Cooler Than Kylie Jenner

You know what they say — the tinier the sunglasses, the more stylish the outfit. OK, that's not really a saying, but it seems to be the case these days. Basically every celebrity, model, and It person has been spotted sporting tiny sunglasses as part…
By Sara Tan

9 Ways This Royal Wedding Was Way More Modern Than Past Ones

The newly named Duke and Duchess of Sussex, Prince Harry and Meghan Markle, made history with their storybook courtship and wedding. What's more, there are myriad ways the royal wedding 2018 was more modern than previous royal weddings. From deciding…
By Brandi Neal

10 Little-Known British Traditions Meghan Markle Will Learn When She Marries Prince Harry

As an American woman dating a Brit, I am no stranger to the mishaps that can result from the cultural differences between the U.S. and England. And while I'm sure Meghan Markle has a slew of royal traditions to learn, titles to remember, and fancy ha…
By Kristin Magaldi

I've Paid $18,000 To A $24,000 Student Loan, & I Still Owe $24,000

It all became real the summer before my senior year of college. It was 2010, and my home phone still had a cord, which I wrapped around my fingers as I waited not-so-patiently for the apathetic representative on the other end to tell me the bad news …
By Kaitlyn Cawley

12 Personality Quizzes That Will Help You Determine Your Exact Strengths

Learning more about yourself can be tough. It's so easy to observe others to learn what makes them tick, what areas they really excel in, and the things they could be better at. Doing that to yourself, however, is a whole different story. That's exac…
By Jessica Booth

5 Brand New Short Story Collections You Can Finish In One Sitting This Weekend

Since 2013, May has been known by book-lovers by another name: Short Story Month. If you're ready to kick off this year's celebration the right way, make sure to pick up a short story collection to read over the weekend. Modern life moves more than …
By Sadie Trombetta

I Got Styled By 'Queer Eye's Tan France & Realized I Still Have A Lot Of Fashion "Rules" To Unlearn

When I walked into a New York City Express store on May 2 to get styled by Queer Eye's Tan France, I was ready for anything. And I mean truly anything. I am such a massive fan of the show and Tan that if he had instructed me to wrap myself in tin foi…
By Olivia Muenter

It Isn’t Bad To Have A “Princess Fantasy” — Mine Made Me The Woman I Am Today

What do you want to be when you grow up? If you were anything like me as a kid, at some point, the answer to that question was "a princess." Thanks to good old-fashioned gender stereotypes, most little girls born in the '90s (and even now) grew up in…
By Nicole Pomarico

Here’s How To Get A FREE 30-Minute Facial At Sephora That Sucks Your Pores Clean

Sephora has long been a mecca for both serious and amateur beauty lovers alike, where they not only have makeup artists that help answer questions about products, but free samples to let you play with new collections. But now they have upped the ante…
By Marlen Komar

Kris Jenner Is FINALLY Launching A Makeup Line With Kylie

Maybe you don't have a favorite sister of the Kar-Jenner clan, and that's perfectly fine. The one thing you can't deny, though, is that when it comes power, no one in that family has more than the world famous momager. Now, Kris Jenner x Kylie Cosmet…
By Shea Simmons

This Kendall Jenner “Diva” Moment Is Really Being Taken Out Of Context

The fashion always takes center stage at the Met Gala, but there's usually a little drama, too. And this time, a member of the Kardashian-Jenner family is involved. People are buzzing about how Kendall Jenner shoved someone at the Met Gala, but after…
By Nicole Pomarico

Feel Like You've Seen Everything On Netflix? Add These Movies To Your Watch List

The weekend may feel too far away, but if you're lacking formal plans, a Netflix marathon session is always a good idea. If you're an avid viewer, however, you probably feel like you've seen everything the streaming platform has to offer already. In …
By Ashley Rey

Hillary Clinton Says She's Ready To Fight Like A Republican — EXCLUSIVE

Hillary Clinton Is Not Going Away Quietly. Can Hillary Clinton Please Go Quietly Into The Night? Unlike Losers Before Her, Clinton Is Not Going Gently Into the Night. These headlines, which appeared in various news outlets over the course of the last…
By Catherine Thompson and Jenny Hollander

Here's The Very Best Time To Book Your Summer Vacation If You're Trying To Save Money

Summer is a great time to travel, for obvious reasons. The weather is better. Many offices are more lax about time off. If you have kids, they’re out of school. But there’s one very important element that makes summer not a great time to travel: Cost…
By Emma McGowan