What Does Joanna Coles Think Of 'The Bold Type'? She's Using Her Own Experiences For The Show

Since Freeform rebranded itself, it’s been one of my go-to channels to flip to when I’m looking to spend an afternoon or evening in front of the boob tube. One of the shows I’m most excited about is The Bold Type, Freeform’s newest workplace-based drama, which takes place in New York City at a magazine and follows three friends as they chase career dreams and fight the patriarchy (see why I like it?). Because the magazine where the women work seems a lot like Cosmopolitan, it’s worth asking — what does former Cosmopolitan editor Joanna Coles think about The Bold Type?

Well, it turns out that Coles is a fan of the show… mostly because she came up with the idea herself, and Coles has given the writer’s room of the show some good stories to work with (she’s an executive producer, too). According to the New York Times, Coles supplied the writers with plenty of stories. “I have hundreds of anecdotes that I’ve kept in a journal throughout my time at Hearst and Cosmo. Many of the incidents — including the incident in the second episode when someone gets a vaginal yoni egg, uh, stuck — are based on true incidents at the magazine.”


Coles is even used as fodder in the fiction, as editor-in-chief character of Scarlet on The Bold Type, Jacqueline Carlyle, is based on her. She’s not a mean boss, though, and that’s by design. Sarah Watson, the creator and show runner of The Bold Type, said in the same New York Times article that she wanted to show the other side of having a female boss:

Justin Coit/Freeform

Coles echoed those statements in Women’s Wear Daily:

I agree with Watson and Coles — the idea that women are just around to cut each other down is tired and misogynist. It's important to show strong, supportive women in high-powered roles mentoring young people in their careers — and that's just what The Bold Type aims to do.