Here's How The Kat Von D Everlasting Flash Works

by Kali Borovic

If you can't wait to get your hands on Kat Von D Beauty's 25 new Everlasting Liquid Lipstick shades, then you're about to be very excited. I have two words for you — Everlasting Flash. The brand teamed up with Sephora to give the shades away early thanks to this new sale. How does Everlasting Flash work, you ask? Lucky for you, I have the beauty breakdown for you, so you won't miss a thing.

In case you missed it, Kat Von D recently gave swatches and release dates of the 25 new Everlasting Liquid Lipstick shades. They range from gorgeous nudes to bright pops of color. Basically, it has something for everyone. Although each one is coming out on a different day, there's now a way to get them a little bit early.

Sephora and Kat Von D teamed up for an Everlasting Flash sale. Instead of waiting until the designated release date, the brand is launching one of their new Everlasting Liquid Lipstick shades on the first Wednesday of the month. The deal will last for 48 hours or while supplies last. This isn't just a one-time sale though. They're having an Everlasting Flash sale ever single month throughout the year.

First up is the shade Sanctuary. Although it's official release date isn't until early February, you can snag this on the Sephora site on Jan. 4 at 12pm EST for 48 hours only. The shade is available for preview right now on the site. You might not get a discount on the $20 item, but it's definitely worth it to snag the gorgeous shade early. Especially if you were going to buy them anyways.

Everlasting Liquid Lipsticks in Sanctuary, $20,

There's 25 new shades and only 12 months in a year, so obviously not every shade will be out early. There's no word on which other shades are a part of the sale. The company did say via email that they will also be launching exclusive shades, sets of favorites, and best-selling Everlasting Liquid Lipsticks as a part of the partnership as well.

If you're looking for a sign to buy some more lip products, this is definitely it. Something tells me that this first shade is going to fly off the virtual shelves, so you should sets those alarms now!

Images: Sephora (1)