When Rihanna announced that she would be doing a beauty line, her beloved Navy and general fans of the singer's trend-setting and unpredictable style were stoked. With her Puma x Fenty line, featuring clothes, and her often sold out Creeper sneakers in full effect, it was only a matter of time before Rih ventured into the beauty aisles. A post on the Fenty Beauty Cosmetics Instagram, which isn't verified yet but is growing followers by the hour, revealed the first Fenty Beauty product. If this account is legit, the first product won't surprise you, either.
The debut Rihanna x Fenty Beauty product will be a holographic lipstick, per the post. The model is wearing a super soft, cotton candy pink lipstick. Glamour also reports that this image of the model with the pink lips and pink hood is from the Rihanna x Fenty Puma 2017 spring show.
The caption also states that the lippie will drop at Sephora in the fall. So it will be widely available.
Bustle reached out to Sephora PR reps via email to inquire about the Fenty Beauty launch.
UPDATE: Bustle heard back from Fenty Beauty PR, who wrote: "Fenty Beauty has officially partnered with James Vincent, who is leading the charge on their search for a Global Makeup Artist for Fenty Beauty. This is the only official information posted from the brand since the announcement of the launch in Spring of 2016. Any other post and/or chatter are from fan pages that are enthusiastically awaiting the launch and are unofficial and conjecture about the launch. We are just as excited as the fans and promise the launch will be worth the wait. Stay tuned for Fall 2017."
This Insta account also shared that the brand is looking for a makeup artist, as well. It mirrored a posting by Eric Soto, who handles Global Artistry and Education for Kendo brands, which includes Kat Von D Beauty, Marc Jacobs Beauty, BITE Beauty, and of course Fenty Beauty by Rihanna.
It appears the gap between the original Fenty Beauty announcement and the actual products in our hands and our lips is lessening. This color is so soft. This is such a tease! I can't fully appreciate the holographic nature from this image alone. But all in due time, right?
This was the first post to appear on the nascent Instagram feed.
This video of Rihanna talking about the beauty line was also posted, but it could be older. RiRi hasn't shared anything on her personal Instagram about Fenty Beauty to accompany these posts, FYI.
These seem to be quiet, lo-fi, and non-flashy teases for Rihanna's Fenty Beauty Brand, so much so that I questioned their authenticity. I would expect a bigger slash from Rihanna. But it could be Fenty Beauty's intention to kick off in a viral fashion and to let the word of mouth power of Rihanna's fans and followers carry the message.
We shall see.
Images: Fenty Beauty Cosmetics/Instagram (4)