This Is When Kat Von D's Pastel Goth Palette Drops

The Lock-It Foundation is one of the brand's most beloved products, but Kat Von D Beauty is killing it in the palette space lately. From the Metal Matte to the Shade & Light Eye Contour to Serpentina to Better Together, the KVD palettes have crushed. The Kat Von D Pastel Goth palette is up next and it boasts eight super light, Easter-appropriate matte shades. There's yellow, peach, light blue, mint green, and more — all shades that are a bit out of character for the brand, which has built its rep on a dark, edgy aesthetic. Despite this switching of gears with colors, the highly pigmented shadows look smooth, silky, and blendable. Perhaps the Better Together makeup mashup with Too Faced has rubbed off on Von D, since Too Faced is known for a fun, feminine, and pink vibe. The Pastel Goth Palette has a $38 price tag and will be available at When can you buy the Kat Von D Pastel Goth Palette?

The pretty Pastel Goth Palette goes on sale on Tuesday, Jan. 10. Now is the time to program a reminder into your phone so that you can scoop up a palette if these pastel mattes have you all sorts of thrilled.

Have you seen the shades? If not, let's remedy that.

Kat Von D Pastel Goth Palette, $38, Sephora

Kat Von D Pastel Goth Palette, $38, Sephora

See, the palette packaging has the Kat Von D aesthetic, with the dripping font. It's amaze to see the brand branching out a little. The pastel goth style is aligned with KVD in that it's also countercultural.

Here's the cheeky caption, playing up the contrast of a dark soul with light eyeshadows. It also confirms the Jan. 10 release date via the Sephora site.

Kat Von D Pastel Goth Palette, $38, Sephora

The colors are certainly bright, cheery, and ready for spring, as evidenced by these swatches.

The swatch caption also affirms that Pastel Goth is limited edition, which is the case with most KVD palettes.

The brand's fearless leader and namesake teased the PG palette earlier this month.

Indeed it's a palette we were not expecting and that's why Kat Von D-evotees remain so dedicated. The brand keeps us guessing and keeps creating amazing products.

Images: Kat Von D Beauty/Instagram (3); Kat Von D/Instagram (1)