Can the world ever have enough vlogger and brand collaborations? According to what's happening recently, the answer is no. From Jaclyn Hill x Morphe palette to the Kandee Johnson x Too Faced collection, the age of the beauty blogger collab is here to stay. What's next, though? The Nicol Concilio x Violet Voss palette is coming at you, and it looks amazing.
On Thursday, Violet Voss posted an Instagram photo of its collaboration with Concilio, and not only did it finally give fans a glimpse into what the shades look like, but it also revealed when they can expect to shop it. According to the post, fans need to mark their calendars for July 12 and set their alarms for 1 p.m. ET.
Only a week ago, Concilio teased the collaboration on her social media, but to fans' dismay, the tease was a black and white image. Now, however, the brand and Concilio have opened up the palette in all of its technicolor glory, and it certainly doesn't disappoint.
The palette features 25 shadows that are a mix of shimmers and mattes in warm golds, oranges, and browns as well as a vibrant pop of blue and a matte black for a little extra drama. In a video uploaded to her YouTube channel, Concilio says that the shadows in her palette are perfect for everyone, and based on the reveal video, she isn't lying.
Fans of Concilio know that this isn't her first time collaborating with a brand. Last year, the beauty vlogger worked with Tarte to create a seriously gorgeous collection of gold-handled brushes that were almost too pretty to actually use. Now, Concilio is on to a shadow palette. Lucky for her followers, she's got the perfect brushes to go with it.
As for how much the palette will cost, it's on par with the rest of Violet Voss' palettes. Concilio's collaboration rings in at $45. While the price could seem a bit steep, once broken down, the cost per shadow is only $1.80.
Whether you're a Nicol Concilio fan, a loyal customer of Violet Voss, or both, the Nicol Concilio x Violet Voss palette is another YouTube x brand collaboration that you really don't want to miss. From the gorgeous colors to the ultra fun names, you should totally set your alarm for this launch.