Doritos are delicious. That's pretty undeniable. But are they... fashionable? Oh, they most certainly are. Doritos Canada is dropping a merch collection to prove it. It's a streetwear-inspired capsule wholly inspired by the ketchup-flavored version of the yummy corn chips. The range features tees, a sweatshirt, a varsity jacket, a snapback cap, and a duffle bag.
You can sprinkle your entire wardrobe with some Doritos "flavor," thanks to these pieces. That is, if you can get your hands on the line. According to the press materials received by Bustle, Canada has a burning hot passion for Doritos that taste like ketchup. Therefore, this Doritos merch line is only available in Canada.
You won't be able to easily procure any of this crunchy and cool apparel. Unless, of course, you have a friend who lives locally and can order and ship the merch for you.
The collection drops in staggered fashion. Beginning Jan. 31, customers can purchase the exclusive pieces every Wednesday at 11 a.m. EST for the next five weeks.
The Snapback arrives on Jan. 31, while the Ketchup Crewneck lands on Feb. 7. The snazzy varsity jacket is available as of Feb. 14. It would be a sweet — uh, make that savory! — Valentine's Day gift for your significant other. The Ketchup Triangle Pocket Tee and Ketchup Micro Print Tee will be shoppable on Feb. 21. Lastly, the Ketchup Duffle Bag lands on Feb. 28.
Like the ketchup-flavored chips themselves, this merch collection is limited edition. The marketing team at Doritos Canada expects these pieces to move quickly, too. After all, just check out that funky tomato and ketchup graphic.
"This capsule collection taps into our fans' love for Doritos Ketchup chips and gives them a way to show their love for the flavor, quite literally, on their sleeve," Shereen Yasseen, senior director of marketing for the brand's parent company, said in a press release. "The pieces were inspired by Canada's incredible demand for our limited time Doritos Ketchup flavor. We encourage our fans to check out the lookbook and mark their calendars to get their favorite items, before they — and Doritos Ketchup — are gone!"
Who knew that ketchup could be such a popular chip flavor and inspire an entire range of merch?!
This cap boldly announces your love for snack foods of a certain flavor. The Doritos Ketchup apparel is hardly subtle. But that's the beauty of it. The range will start conversations while adding some pizzazz to your wardrobe.
Look! It's a condiment crewneck. If you're a foodie, this top is a "must own." It pretty much begs to be paired with leggings and trainers.
The crimson color of the varsity jacket pops.
If you are all about that zesty, tomato-y goodness, why not demonstrate your passion for the taste via a cool jacket? We could totally see Drake — a lover of varsity jackets, a stylish dresser, and a Canadian — digging this topper.
A white tee is a wardrobe basic. It morphs into a streetwear staple when it features a ketchup triangle pocket.
You can literally wear your love for ketchup on your sleeve with this adorbs tee.
This is how you travel in ultimate style.
Ditch that boring, black weekender in favor of this scarlet sack.
The Doritos clothing collection isn't the first time that merch has served as an effective and fashionable marketing gimmick for a food product. Remember the Pizza Hut Parka?
Perhaps the ketchup-flavored chips will eventually "ketch" on in the U.S. Regardless, you may have to resort to trolling eBay to get your hands on the Doritos clothes. Or you can just book a trip to Canada during the digital drops and shop online. The clothing collection is that spicy!