Could a brand be more perfect than LUSH? Not only is the company encouraging reduced waste from packaging with their Go Naked campaign, but they're also ethical, cruelty-free, and now, feminist. LUSH's new jelly face masks celebrate the power women women behind the brand. From founder Rowena Bird to manager of the world's largest LUSH (at Oxford Street) Claire Constantine, the five new jelly masks celebrate women in leadership in a way that's uplifting and fun, just like the brand itself.
Of course, this isn't LUSH's first time making a statement with a product. This year, the brand teamed up with the National Coalition to Abolish the Death Penalty to create a bath bomb with proceeds going to organizations like Witness to Innocence and Death Penalty Focus. It's not like LUSH is a stranger to products that highlight civil issues. Now, with the new jelly face masks, LUSH is making another statement about the lack of female representation in executive positions.
At LUSH, four out of six executive positions are held by women, and the the brand is taking the time to celebrate these women with the new jelly masks. Where can you snag them, though? They're heading to both LUSH online and in stores on Sept. 1. The brand's website and brick and mortar shops are your one stop shop for the new masks.
Here are all of the new masks.
1. The Birth of Venus
Inspired by cofounder Rowena Bird, Birth of Venus is packed with sea water and rose to help hydrate your skin.
2. 1000 Millihelens Jelly Face Mask
LUSH's other cofounder Helen Ambrosen is the inspiration for 1,000 Millihelens which helps to detoxify skin.
Have redness? Use FOMO, inspired by cofounder and creator Mo Constantine, to banish it.
4. Just To Clarify
Orange, papaya, and bamboo help to improve brightness in the Just To Clarify mask inspired by UK Manufacturing manager Liz Smith.
5. Bunny Moon
Have sensitive skin? Inspired by LUSH Oxford Street manager Claire Constantine, this mask with rose and vanilla blend together to nourish your body.
If you want to shop LUSH's new Jelly Face Masks, you'll need to wait until Sept. 1 when you can snag them at LUSH online and in LUSH stores, but don't worry about price. Retailing for $13.95, they're totally affordable. Now, it's just a matter of waiting to head to your nearest LUSH.