Kylie Cosmetics hasn't always been Kylie Cosmetics. In fact, there was once a time when it was simply Lip Kits by Kylie. Now, the brand may be undergoing another transformation. The Kylie Cosmetics logo may be changing, if a post on the Kylie Shop Instagram is an indicator of things to come. With Kylie Jenner and her brand, there's really no way to tell for sure, but it wouldn't exactly be uncommon for the newly minted cosmetics mogul to switch things up on her fans.
On Wednesday, an image appeared on the Kylie Shop website featuring an all-black background with "Kylie Cosmetics" imposed in white script over the top. The cursive-styled lettering is definitely different from the capitalized block lettering of Jenner's brand's current logo. If the logo is set to change, it's definitely a departure. The question, though, is whether the cursive is actually Jenner's own.
Fans who ordered KyShadow palettes have seen Jenner's print writing thanks to the holographic card inside, and they've also seen her cursive signature on lip kit tubes. The writing on the new print, however, looks nothing like either. Whether Jenner just wants a different look or wants something a bit more sleek than her block lettered current logo, things may be changing.
It wasn't until a few minutes later when a repost went live that the signature made sense. Mega-fans of Jenner may have already recognized the signature. It's the front of her Tranquil tee.
Tranquil Longsleeve Tee, $40, Kylie Shop
Unfortunately, if fans want to snag the shirt, they'll have to wait. It's currently sold out over at the Kylie Shop.
Regardless of the fact that the signature had clearly been in existence before the post, it still brings up the question of whether or not the Kylie Cosmetics logo could change. Jenner has clearly been looking at new fonts for the Kylie Shop merch. Why not pass it along to Kylie Cosmetics goods?
Only time will tell if the Kylie Cosmetics logo will change, or if this script was just special for the Kylie Shop. One thing is for sure, though: You never know what to expect from Kylie Jenner.