7 TikTok-Approved Beauty Products From SHEGLAM To Experiment With This Summer

Written by Lauren Hubbard
Courtesy of SHEGLAM

Summer is almost upon us, and while for some that might mean vacations, or sandal shopping, true beauty lovers know that one of the great joys of summer is welcoming playful makeup looks. Of course, nowhere brings the out of the box makeup inspo quite like social media, and true to form, it’s serving up plenty of exciting trends to experiment with this season.

Whether you want to keep things low-key and fresh-faced, or you’re ready to play around with bright, brilliant styles, you’ll need the right products to pull off the looks everyone will be hashtagging about, and TikTok-favorite beauty brand, SHEGLAM, has more than got you covered. We’ve rounded up trending looks influencers are obsessed with right now, and all of the SHEGLAM products you need to show them off.

Rich, Matte Lips

Blame it on the Bold Glamour filter: richly colored matte lips are definitely back. If old school formulations made you resist, this is the perfect product to get you inspired. With 20 on-trend, high-impact shades there’s plenty to choose from, including an array of your-lips-but-better nudes to flatter any cool girl summer look. Even better, it doesn’t cake up or transfer, so your look can stay pristine, even in the most ruthless conditions (looking at you, festival season.)

A Shiny Pout

The great thing about trends is they can co-exist, and we love that matte isn’t the only bold look of the season to choose from. In fact, its polar opposite—juicy, glossy shine—is just as covetable this season. To get that oh-so-summery wet look, this plumper utilizes coconut oil for a hydrating shine that’s smooth, not sticky, and with buildable coverage you can choose between sheer color or a more intense, lipstick-like shade.

Cloud Skin

When it comes to foundation, no season is more demanding than summer. Sweat, swimming, extra oil; it can all come together to melt your flawless base. That’s why this powder has developed such a cult-following—not only does its high coverage color (it comes in 36 shades) and soft-focus finish give you that filter-IRL effect, it also controls oil (sans talc) to leave you shine free and is water resistant AKA just what you need for those ‘anything could happen’ summer days.

Flushed Cheeks

The Cold Girl makeup trend from this winter is getting a summer overhaul in the latest must-have viral style. Think warmer, bronzier shades draped from the apples of the cheek up toward the outer corner of the eye and into the temples (this look was all over the spring/summer fashion week runways.) To pull it off, you’ll want a blush that blends beautifully, like this version, which is available in both matte and shimmer finishes, with a vitamin C-infused gel-cream formula that washes smoothly into your skin. Bonus: it comes in a handy sponge tip applicator for easy use.

Glossy Highlight

Just like glossy lips, glossy cheeks are having a real moment. Give yourself some of that skin flooded glow (even if you skipped the moisturizing session) with this radiant cream highlighter. Available in a pearly nude, a peachy-pink, and a gold-inflected bronze, just a few dots can instantly lift cheekbones, give a sunkissed glow, and make skin look absolutely lush. After all, you can never go wrong with dewy skin for summer.


The technique of applying your contour before your foundation for a natural effect has been one of TikTok’s most viral obsessions ever since it’s been revealed to be a hack on some of the most-followed A-list celebs. This soft matte formula and precise sponge tip applicator make this contour (available in seven shades) perfect for pulling off the celeb essential look.

Chrome Details

There’s no denying that mermaidcore is making waves. The style is all about aquatic iridescence, which the Chroma-Glow Bloom Liquid Highlighter brings in ample supply. All three shades are packed with duo-chrome shimmer that brings different color from every angle, and the silky, liquid formula makes it easy to dot on cheeks, chin, collarbones, and pretty much anywhere else you’d like to bring a dose of mer-magic.