16 Black Friday 2021 Fashion Deals You Won’t Want To Miss

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Black Friday is a great opportunity to get ahead on your Christmas shopping and bag a few bargains for yourself while you’re at it. It officially falls on Friday, Nov. 26, while Cyber Monday (a continuation of the discounted holiday) is on Monday, Nov. 29. However, some brands now begin their sales much earlier, with a selection running throughout November.

If you’re in the market for clothes and accessories then you’re in luck. While many fashion brands have not yet announced their official discounts, some have been kind enough to let slip some details early. For example, jewellery brands such as Missoma, Mejuri, Monica Vinader, and Edge Of Ember have all already announced their deals, some of which are site-wide codes that work on everything.

For clothing and accessories, there are top deals on specific styles, including new lines. For example, at Aligne, discounts will occur every Friday from today, and include new season items. Others such as Kitri, Lulu Guiness, and Away have also already shared their offerings for Nov. 26 and beyond on Cyber Monday.

If you’d like to browse some of the very best Black Friday fashion deals, you can do so below. This page will continue to be updated with the most exciting discounts as and when they are announced.


Insta-fave fashion brand Aligne prides itself on its sustainable approach, so it’s no wonder the brand’s approach to Black Friday is a little different. With its ‘forever Friday,’ deal, you can get up to 40% off a selection of the brand’s staple items every Friday from Nov. 5. The edit is full of timeless pieces designed to be treasured for years to come.


Specialising in sleek suitcases and travel bags, Away is one of the best places to browse for new luggage. The brand will be offering up to 40% off on certain bags, suitcases, and travel essentials both in-store and online, with the chance to shop limited edition favourites, too. The sale runs from Nov. 22 to Nov. 29.

Edge Of Ember

As part of its commitment to create jewellery without harming the planet, Edge of Ember uses recycled metals and ethically-sourced gemstones. Its mid-range designs are meant to feel personal, often featuring birth stones, initials, and free engraving. For Black Friday this year, the brand is giving fans a chance to get up to 25% off everything. In addition, to celebrate the fact that Edge of Ember has gone 100% carbon neutral, it will be offsetting ten times its carbon footprint between Mon, Nov. 22 and Tues, Nov. 30.


Independent womenswear brand Kitri’s collections are a riot of bold prints and colours. Whether it’s chunky knits, summer dresses that you’ve probably seen all over your Instagram feed, or puff-sleeved blouses, there’s plenty to choose from. This year Kitri is offering 30% off in their Black Friday Sale on selected styles, including favourite designs and bestsellers. It runs from Nov. 26 until Nov. 29.


Similar to last year, jewellery brand Missoma will be offering 25% off everything for one week only including its Fine collection, Harris Reed x Missoma collection, layering sets, jewellery travel cases and more. In addition to this amazing deal, for every order placed on Black Friday, Missoma will plant one tree, partnering up with TreeSisters again moving forward with their goal to plant 1,000,000 trees by 2026. The sale will begin Nov. 23, with VIP access on Nov. 22 if you sign up to the newsletter.


In the market for a new pair of shoes? Between Nov. 19 and Nov. 24, Shoeaholics will be giving customers up to 60% off on certain styles, as well as up to 70% off on Nov. 25 and Nov. 30. That’s some pretty incredible savings! Mark your calendars now.

Pour Moi

Now is the time to stock up on some new undies and/or swimwear for next summer, as Pour Moi will be giving visitors to its website up to 40% on selected styles between Nov. 8 and Nov. 29. Many deals are already live, so head on over!


Mejuri — the home of staple gold hoops and other super chic earring designs — is offering a corker of a deal this year. If you spend £100 on jewellery, you will get 20% off this Black Friday. The sale will open Nov. 22 for subscribers, and Nov. 24 for everybody else, while lasting Cyber Monday.

Monica Vinader

Excitingly, Kate Middleton fave Monica Vinader will be giving customers 25% off everything, site wide this year. Eeep! The public sale will run from Nov. 18- Nov. 30, and anybody who spends over £150 will get an additional discount, at 30% off in total. However, if you want earlier access, you can sign up to the newsletter, where subscribers will get the discount between Nov. 15 and Nov. 18.


For Black Friday, jewellery brand Muru will be offering shoppers 25% off site-wide, including on its newest launches. This is the perfect opportunity to up your necklace layering game, as there are so many gorgeous designs in gold, rose gold and silver to choose from, including padlocks, crescent moons, and engraveable hearts.

Lulu Guinness

If you’ve been eyeing up a cute Lulu Guinness bag but couldn’t quite commit to the price tag, now is the time to strike! The brand will be offering 30% off all black products as well as free delivery on all Black Friday orders placed on Black Friday itself. The whole sale will run between Nov. 22 and Nov. 29 though.

Tada & Toy

Super cute earring brand Tada & Toy has so much going on this Black Friday. Firstly, it will be offering 20% off site wide across everything including their fine jewellery. Then there will be a series of flash sales, with pieces going up to 75% off. The brand has also joined forces with beauty brand Balance Me and will be giving away 250 complimentary bottles of their Hyaluronic serum 10ml with orders, and for every order placed, there will be a donation to Tada & Toy's associated charity The Aspinall Foundation, which will go towards providing a fruit basket for a gorilla living in the wild!

Katie Loxton

Katie Loxton, the home of super cute monogrammed bags and other accessories, is offering a brilliant deal this Black Friday. In fact, between Nov. 18/Nov. 19 (for subscribers and non subscribers, respectively) and Nov. 29, there will be a 20% off site wide discount for all, and a 25% discount for those who spend over £100.

Astrid & Miyu

Had your eye on a pair of huggies or some cute studs at Astrid & Miyu? You may want to take advantage of the brand’s shopping sale dates for Black Friday. Between Nov. 22 and Nov 29, there will be 25% off all items, with early access going to subscribers from Nov. 21. Sign up to the newsletter now to get in first!


If you have a Pandora piece on your Christmas list, or want to snap up something for a loved one, Black Friday is the time to do it, with 20% off on selected full price items between Thursday, Nov. 25 and Monday, Nov. 29. If you’re part of the Pandora Club or subscribe to the newsletter though, you can gain early access from Monday, Nov. 22.

Dune London

Dune London has some of the chicest shoes and bags to choose from, so snap up your new NYE heels this November with up to 30% off selected pieces between Friday, Nov. 19 and Monday, Nov. 29. Dune also has some great boots atm, perfect for the winter season!

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