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The influencers have spoken.
When it comes to color trends, TikTok and Instagram influencers have spoken: Chocolate brown is still riding its wintertime wave straight through Spring and summer, and it’s high time that you pick up some pieces for yourself. Though you will always love your classic blacks and summer whites, brown has quickly emerged as the Gen-Z-approved neutral that looks unbelievably chic. Everyone from Bella Hadid to Kendall Jenner to Zendaya has been spotted wearing the hue, channeling celebs like Mariah Carey and Tyra Banks in the ‘90s.
Why is brown trending on TikTok right now? “It’s a great neutral alternative to black that brings in more warmth and energy,” Barb Whalen, Ford Color & Materials Design Manager, tells Bustle. “It represents strength and security. And the range of Browns can exude nature or elegance.”
And it’s not just popping up in the fashion space, either. People are embracing brown in every aspect of their lifestyle, from their home decor to their car choices. “Brown is easily incorporated in our lives: gardens, interiors or vehicles,” says Whalen. “Brown is trending in interior accents: rich wood in flooring, interior beams, pottery or accent pieces. [It’s] a favorite customer option in vehicles. The Bronco Sport offers rich brown seats, like your favorite chair where you relax after a long day.” People are choosing brown as both interior accents in Ford and Lincoln vehicles, and as an exterior color — Kodiak Brown — on the Bronco Sport, she says.
While chocolate brown enthusiasts curate their entire surroundings in the color, you can incorporate it in your wardrobe in subtle ways, too. Since it’s a neutral, you can pair it with everything from bold prints to ditsy florals, deep jewel tones to pastel hues. You might even choose to go for an all-brown monochromatic look, mixing and matching everything from tan to chestnut with chocolate brown accents.
Ahead, find some of the best chocolate brown items for Spring. Consider yourself influenced.
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People are embracing chocolate brown on TikTok in every aspect of their lifestyle, from interior design to cars. Keep scrolling to shop fashion items in the trendy color.
This slip dress is begging for monochrome accessories: style it with thong sandals and a sleek bucket bag.
A chocolate brown cropped cardigan will be the hardest working staple in your closet. From fitted black jeans to a brown pencil skirt to a printed mini, the styling options are endless.
Go for a breezy romper in a chocolate hue that you can accessorize with nude strappy sandals or pastel mules.
A chocolate brown bucket bag is the perfect complement to your summer wardrobe, whether you’re wearing a white spring dress or a denim romper.
For a low stakes take on the trend, add brown sunglasses to your repertoire. These are made from tortoiseshell acetate and feature gold hardware.
Go for a brown floral print with a smock dress that goes up to size 24. This would work with strappy stilettos, sneakers, Western-inspired boots, and more.
This embellished mini skirt will look so chic with a white button-down shirt and booties.
A chocolate brown bucket hat can go with anything in your closet. Pair it with a pale pink dress or neutral separates.
Want to try the chocolate brown trend for date night? Go romantic with a flutter sleeve dress with a soft flared hem.
Invest in a chocolate brown swimsuit that looks just as good at the beach as it does at brunch.
