Bobbi Brown is one of the world's most beloved makeup artists, and her namesake brand has been a global success ever since it launched nearly 30 years ago in 1991. Four years ago, Brown stepped away from her brand, and has been working on something extra special ever since. Here's everything you need to know about her newest project, including how to buy Jones Road in the UK.
Jones Road is a brand new makeup brand from Brown, who created the line based on the principle that the world doesn't need more beauty products, but it does need better ones. Brown — who over the years has branched out into the world of wellness — sees her new project as exploring the relationship between health and beauty. "It's about helping people understand how health and wellness is the most important thing, and using makeup just so you look better," she explained in an Instagram video when it first launched.
The makeup range contains products that are "clean, strategic, high-grade formulations that work on every skin type and tone," according to the website. They also do not contain any of the following: phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA. "We follow guidelines even more stringent than those of the E.U. to eliminate over 2,700 potentially harmful ingredients from our formulas," they promise.
In terms of what the collection actually consists of, there is a growing edit of products to choose from, all of which are seemingly designed to be versatile and easy to use. The curated selection features Bobbi's chosen product, the Miracle Balm, which comes in four shades and is described as "the secret of no-makeup makeup."
"Genius in a pot," the description reads. "You can wear Miracle Balm alone, or use it to bronze, highlight, or tint the skin by mixing and matching shades."
In addition, there's a mascara, eyeliner pencil, eyeshadow pots, glosses, and the very intriguing Sparkle Wash, which looks like a dream for shimmer stans. The line also consists of some versatile skin and body products, such as the Miracle Cream, Eye Cream, and Hippie Stick, which is a universal balm that can be used all over.
When the brand first launched in October 2020 it wasn’t known if or when Jones Road would be available in the UK. In fact, it was only shoppable in the U.S. for a long time. However, the range has finally dropped here and is available to shop in its entirety, via the official website. Prices start at £7.25, with most makeup bits around the £20 mark.
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